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The Imagineering Workout: Exercises to Shape Your Creative Muscles (Anglais) Broché – 27 juin 2005

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You've been told how to think "out of the box," and even been told to throw the box away, but really, isn't it time someone taught you how to create your own box in the first place? The Imagineering Workout: Exercises to Shape your Creative Muscles, will do just that, with interactive, ingenious, and practical exercises that will stimulate your imagination, tone your creative muscles, strengthen ideas, and, most importantly, inspire new approaches. The Imagineering Workout is for anyone who wants to learn new ways to problem-solve challenges, whether they're creative, logic-oriented, everyday, or event-inspired. The ingredients Imagineers use are simple and contain a large measurement of fun, which contributes to shapelier thinking and stronger solutions.

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Première phrase
Since most Imagineering projects start with story, here's mine: I returned from a magical cruise with a garishly painted papier-mache sea horse to complement the "Under the Sea" decor in the "smallest room" in my home. Lire la première page
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Couverture | Copyright | Table des matières | Extrait | Quatrième de couverture
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Commentaires client les plus utiles sur (beta) 24 commentaires
20 internautes sur 21 ont trouvé ce commentaire utile 
Great techniques to use on the job and in life. 15 juillet 2006
Par Casey Wireman - Publié sur
Format: Broché
This book, like its title says, really will help you shape your creative muscles. The exercises that are provided are good and often can help you see things in a way you would have otherwise never imagined.

You don't need to be in the entertainment industry to find value in this book, there are practical stories of creativity; such as creating a more engaging party by giving it a themed story, thus giving every decision you make a direction.

You can begin to apply the concepts immediately and begin to consciously think about creative solutions to problems you might be facing at home or at work.
15 internautes sur 15 ont trouvé ce commentaire utile 
A Hidden Gem for Process Improvement... 15 octobre 2008
Par Mitchel Martin - Publié sur
Format: Broché
I discovered this book during a visit to Disneyland this fall, and I would have to rate it as one of the best "Process Improvement" books I've read this year. This simple little book covers everything from developing and launching ideas to selecting the right people when developing a new team.

No, this isn't your typical Process Improvement book - perhaps that is what makes it such a great read. The other reviews are suggesting this is a book for children. It is written very simply, but I don't think children and high school kids are plagued by writer's block, deadlines or selecting the right person for a team. This book is simple, but its message isn't.

This book is easy to read; each page is written from a different person in the Disney "Imagineering" team, so it contains hundreds of different perspectives. Once you read this book, leave it on your desk, open it to a random page and read one or two pages each day - you will find this to be an invaluable business resource...

Why shouldn't a book that can help you in business be fun to read?
4 internautes sur 4 ont trouvé ce commentaire utile 
Fun place to get ideas on how the creative mind works! 9 avril 2010
Par Fernando Machado - Publié sur
Format: Broché Achat vérifié
This is a fun place to get practical ideas on how the creative mind works.

It is easy reading and filled with interesting quotes and anecdotes. The best part for me was that the writers share different tips on how they get around to solve creative problems.

More than formal thechniques you will find straightforward advice (like you would find from a friend or co-worker). I found it useful.
2 internautes sur 2 ont trouvé ce commentaire utile 
Teachers! This one is great for Creative Writing! 8 octobre 2013
Par Katherine I Schmitt - Publié sur
Format: Broché Achat vérifié
I love to use this text and its exercises in my high school Creative Writing classes. There are a lot of examples about how to get the "creative juices" flowing, and there are many examples of real people with great success in being creative!
1 internautes sur 1 ont trouvé ce commentaire utile 
Educational read 6 février 2014
Par Adrian Pomilio - Publié sur
Format: Broché Achat vérifié
It's fun and quirky, not written like a typical book. You can jump around on this one and not miss out. The very cool part about this book is the insight you get about how Imagineers approach creativity and how Disney believed all people are creative. There are some cool nuggets in here that can work quite well in business as well as creative avenues.
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