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The Invisible Computer - Why Good Products Can Fail, The Personal Computer is So Complex, & Information Appliances are the Solution [Anglais] [Relié]

Donald A Norman

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The Invisible Computer Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. Full description

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"Drop everything you're doing," my CEO said to me. Lire la première page
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Couverture | Copyright | Table des matières | Extrait | Index
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Commentaires client les plus utiles sur (beta) 3.1 étoiles sur 5  25 commentaires
33 internautes sur 36 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 A verbose articulation of ideas described better by others 11 janvier 1999
Par Un client - Publié sur
His basic argument in this book is that the computer industry has matured to the point where it can no longer just cater to the early-adopter technologists and must appeal to the masses to continue growth. Unfortunately, the industry doesn't know how to do this and continues to deliver technology for technology's sake, leading to fat computers and technology that aren't that useful or appealing to most people, and are beginning to exhaust the technologists too. He introduces some recent, but standard models of technology adoption for discussing the problems, customer-centered design in cross-disciplinary teams (marketing, engineering, and user experience) for designing products that transcend the problems (explicitly discussing Contextual Design a few times), and "information appliances," multitudes of small, task-focused technology products that will replace our big, cumbersome, general-purpose (but not great at any) PCs.
Norman's forte is definitely cognitive and experimental psychology in product design, and not being a technological or product development process visionary. I found very little new or interesting content in the book, and I don't think he articulated even some of the derived ideas very well. The whole book could have been condensed into a long magazine article. His prose is wordy and redundant, and the book is regrettfully lacking in many of the detailed case studies and examples he's used in previous books to elucidate his ideas. I want the idiosyncratic and outspoken psychologist professor back, such as he was in The Design of Everyday Things, or the powerful academic argument of Things That Make Us Smart. His short stint as a VP of HPs "Information Appliances" division, and his earlier work at Apple, was not enough to give him a deep understanding or insight into the problems of the current technology-product market.
He does make some good book recommendations, however, and I'll add my favorite articulation of the problem, that I think articulate the problem and potential solutions much better:
C. M. Christensen, _The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail_, 1997. G. A. Moore, _Crossing The Chasm: Marketingand Selling High-Tech Goods to Mainstream Customers_, 1991. T. K. Landauer, _The Trouble With Computers: Usefulness, Usability, and Productivity_, 1995.
21 internautes sur 23 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Not his best work 2 avril 2002
Par B. Scott Andersen - Publié sur
I'm a fan of Donald Norman's work so when I finally had a
chance to pick up "The Invisible Computer" I had high hopes.
Unfortunately, this work didn't provide the same insight and
focus as his previous books such as "The Design of Everyday
Throughout the work Norman draws upon "Crossing the Chasm"
and "Inside the Tornado: Marketing Strategies from Silicon
Valley's Cutting Edge" [both by Geoffrey Moore]. Also
heavily emphasized are the ideas put forth by "The
Innovator's Dilemma: When New Technologies Cause Great Firms
to Fail." All of these books are interesting--but I wanted
something from Norman himself.
Chapter 7, "Being Analog", was more in line with what I had
come to expect from Norman. He ends this chapter with this:
"Alas, most of today's machines, especially the computer,
force people to use them on their own terms, terms that are
antithetical to the way people work and think. The result is
frustration, an increase in the rate of error (usually
blamed on the user--human error--instead of on faulty
design), and a general turning away from technology. Will
the interaction between people and machines be done
correctly in the future? Might schools of computer science
start teaching the human-centered approach that is necessary
to reverse the trend? I don't see why not." That's what I'm
looking for! If only the rest of the book had followed that
Instead focusing on human factors and man-machine
interface issues, Norman wanders discussing substitutable
goods vs. nonsubstitutable goods, a rehash of why software
is hard to write (and the mythical man month), and even some
embarrassing admissions now that he'd spent some time outside
academia and worked a bit in industry: "Time, or rather the
lack of it, I was starting to learn, is one of the greatest
barriers to quality". As my young nieces would say to me,
Finally, although written in the late 1990's with the
paperback edition published in 1998, I found the text to
already be a bit dated. You don't realize how quickly the
computer industry moves until you find a book frozen in time
like this one.
My recommendation is to read Norman's other works and the
works he recommends here (Crossing the Chasm, Inside the
Tornado, and Innovator's Dilemma). Finally, I recommend
"Machine Beauty" by David Gelernter. It provides more
passion and keener insights than this work--and is generally
more fun to read!
10 internautes sur 10 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Rambling but inspirational 22 janvier 2000
Par David Lenef - Publié sur
The book is a rallying cry for the technology industry, a call to arms for the geek troops. Sure, the writing is like a beta version that the publisher decided to go live with, but the essential concepts and emotion come through loud and clear.
Norman builds a solid foundation for his arguments, citing historical cases and several written works. The book was a fun, easy read. When I finished Invisible Computer, I felt the same sort of illumination and clarity that came after reading Alan Cooper's About Face.
His vision of ubiquitous information appliances and devices will undoubtedly come true in ways none of us can imagine. But what will become of the PC? Will I have 100 individual devices replacing the 100 software programs I have installed? Hardly. But the book doesn't really address the ongoing need for a general purpose computer.
In the end, I would recommend this book to anyone involved in technology. It definitely altered my personal perception of where tech products have come from and where they are headed. Time will tell if his ideas are strong enough to truly help shape the future of software and product development.
4 internautes sur 4 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 The Case for Information Appliances 17 septembre 2004
Par Amazon Customer - Publié sur
The content strives to support the design of information appliances due to the complexity of the computer coupled with creeping featurism. Human centered design must be used to overcome the increasing complexity.

Chapters 7 (Being Analog) and 8 (Why is Everything So Difficult to Use) are reminiscent of Things that Make Us Smart and The Design of Everyday Things also by Norman.

Chapters 9 and 10 focus on human centered development by defining it as a process and then describing 'immutable principles' that should apply. Six disciplines of user experience are identified.

As I progressed through the book, I had to continually return to the cover and back pages, rereading the title and description to remind myself of what the book is about. Read the two referenced books first!
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Best for its explanation of infrastructure goods 28 janvier 1999
Par Kathy E. Gill - Publié sur
Format:Relié|Achat vérifié
The historical case studies are fascinating -- but the best chapter, in my opinion, has little to do with "information appliances" and much to do with the nature of monopoly systems.
I'm educated as an economist and found Norman's descriptions of an infrastructure market (historically the 'natural' monopoly market of power and telephone companies) a compelling read -- and a must read for anyone following the DOJ-MSFT trial.
While I agree with his premise that the machines need to become 'simple to use' -- I'm still having trouble seeing lots of individual "appliances." However, I think the iMac may have captured some of Norman's philosophies.
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