Book Description
A top Internet marketing authority boils selling down to its basics
Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. The Irresistible Offer suggests that marketers and salespeople should stop practicing gimmickry and concentrate on the one aspect of every sale that truly makes the difference: the offer.
What is the Irresistible Offer? It's the identity-building offer central to a product, service, or company in which the return on investment is communicated so clearly and efficiently that a customer realizes (s)he'd be a fool to pass it up. This book shows every marketer and salesperson how to craft offers that are truly irresistible.
Though it seems like there are a million books on marketing and selling, and a million different ways to sell, selling is a lot simpler than most people think. If selling today is too complicated, this book simplifies it. Joyner boils the selling process down into its fundamental parts-the offer itself and how it's marketed-helping marketers and salespeople structure and present offers in such a way that they hardly even have to sell the customer.
Marketers and salespeople will learn to make their businesses and products stand out in an overcrowded marketplace and how to easily persuade skeptical customers to give them their business. With creative, practical tools and tips, The Irresistible Offer shows readers how to let their offer do all the selling, so they can just count their profits.
Mark Joyner (Miami, FL) is one of today's leading authorities on Internet marketing. He was the CEO of Aesop Marketing Corporation and personally sold millions and millions of dollars in software over the Internet.
Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. The Irresistible Offer suggests that marketers and salespeople should stop practicing gimmickry and concentrate on the one aspect of every sale that truly makes the difference: the offer.
What is the Irresistible Offer? It's the identity-building offer central to a product, service, or company in which the return on investment is communicated so clearly and efficiently that a customer realizes (s)he'd be a fool to pass it up. This book shows every marketer and salesperson how to craft offers that are truly irresistible.
Though it seems like there are a million books on marketing and selling, and a million different ways to sell, selling is a lot simpler than most people think. If selling today is too complicated, this book simplifies it. Joyner boils the selling process down into its fundamental parts-the offer itself and how it's marketed-helping marketers and salespeople structure and present offers in such a way that they hardly even have to sell the customer.
Marketers and salespeople will learn to make their businesses and products stand out in an overcrowded marketplace and how to easily persuade skeptical customers to give them their business. With creative, practical tools and tips, The Irresistible Offer shows readers how to let their offer do all the selling, so they can just count their profits.
Mark Joyner (Miami, FL) is one of today's leading authorities on Internet marketing. He was the CEO of Aesop Marketing Corporation and personally sold millions and millions of dollars in software over the Internet.
