undrgrnd Cliquez ici Toys KDP nav-sa-clothing-shoes nav-sa-clothing-shoes Cloud Drive Photos cliquez_ici Cliquez ici Acheter Fire Acheter Kindle Paperwhite cliquez_ici Jeux Vidéo Gifts
The Knack et plus d'un million d'autres livres sont disponibles pour le Kindle d'Amazon. En savoir plus
  • Prix conseillé : EUR 10,36
  • Économisez : EUR 4,12 (40%)
  • Tous les prix incluent la TVA.
Il ne reste plus que 1 exemplaire(s) en stock.
Expédié et vendu par Amazon. Emballage cadeau disponible.
The Knack: How Street-Sma... a été ajouté à votre Panier
+ EUR 2,99 (livraison)
D'occasion: Bon | Détails
Vendu par Sunrise Books Ltd
État: D'occasion: Bon
Commentaire: We aim to deliver to the France within 5 days! (subject to customs delays). Cover image and publication date may vary. Paperback; English language; good condition. Nous sommes une librairie britannique professionnelle sur Internet qui vend des livres dans le monde entier depuis cinq ans. Pour les commandes hors du Royaume-Uni, nous avons un accord particulier avec la compagnie postale britannique. De ce fait, vous devriez recevoir votre colis dans les cinq jours.
Vous l'avez déjà ?
Repliez vers l'arrière Repliez vers l'avant
Ecoutez Lecture en cours... Interrompu   Vous écoutez un extrait de l'édition audio Audible
En savoir plus
Voir cette image

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up (Anglais) Broché – 2 octobre 2008

2 commentaires client

Voir les formats et éditions Masquer les autres formats et éditions
Prix Amazon
Neuf à partir de Occasion à partir de
Format Kindle
"Veuillez réessayer"
"Veuillez réessayer"
EUR 36,37 EUR 2,77
"Veuillez réessayer"
EUR 6,24
EUR 3,25 EUR 1,99

Idées cadeaux Livres Idées cadeaux Livres

Idées cadeaux Livres
Retrouvez toutes nos idées cadeaux dans notre Boutique Livres de Noël.

Offres spéciales et liens associés

Produits fréquemment achetés ensemble

  • The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
  • +
  • Go It Alone!: The Secret to Building a Successful Business on Your Own
  • +
  • Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
Prix total: EUR 25,57
Acheter les articles sélectionnés ensemble

Descriptions du produit

Revue de presse

"Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one" (Publishers Weekly)

Présentation de l'éditeur

Too many start-ups don't make the grade - what makes a successful business take off?

Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.

Aucun appareil Kindle n'est requis. Téléchargez l'une des applis Kindle gratuites et commencez à lire les livres Kindle sur votre smartphone, tablette ou ordinateur.

  • Apple
  • Android
  • Windows Phone

Pour obtenir l'appli gratuite, saisissez votre adresse e-mail ou numéro de téléphone mobile.

Détails sur le produit

  • Broché: 288 pages
  • Editeur : Random House Business (5 février 2009)
  • Langue : Anglais
  • ISBN-10: 1847940331
  • ISBN-13: 978-1847940339
  • Dimensions du produit: 12,9 x 2 x 19,8 cm
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (2 commentaires client)
  • Classement des meilleures ventes d'Amazon: 111.099 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
  •  Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?

En savoir plus sur les auteurs

Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.

Dans ce livre

(En savoir plus)
Parcourir et rechercher une autre édition de ce livre.
Parcourir les pages échantillon
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Rechercher dans ce livre:

Commentaires en ligne

5.0 étoiles sur 5
5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoiles
Voir les deux commentaires client
Partagez votre opinion avec les autres clients

Commentaires client les plus utiles

Par Jeremie le 30 avril 2013
Format: Broché Achat vérifié
As the cover describes it, you'll get a looot of useful tools and strategic decisions covered in this book. The Knack gives you quick advices to face the new entrepreneur's choices.
Remarque sur ce commentaire Avez-vous trouvé ce commentaire utile ? Oui Non Commentaire en cours d'envoi...
Merci pour votre commentaire.
Désolé, nous n'avons pas réussi à enregistrer votre vote. Veuillez réessayer
Signaler un abus
Format: Broché Achat vérifié
it's an excellent book for people who want to start a new business, it gives lots of precious advice on how to avoid common mistakes and make your business work.
Remarque sur ce commentaire Avez-vous trouvé ce commentaire utile ? Oui Non Commentaire en cours d'envoi...
Merci pour votre commentaire.
Désolé, nous n'avons pas réussi à enregistrer votre vote. Veuillez réessayer
Signaler un abus

Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 85 commentaires
49 internautes sur 54 ont trouvé ce commentaire utile 
A toolbox that every executive must have 9 octobre 2008
Par Robert Morris - Publié sur Amazon.com
Format: Relié
As I began to read this book, I was reminded of comments by then CEO Jack Welch at one of GE's annual meetings when he explained why he admired entrepreneurial companies: "For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy."

Although there is a great deal of valuable material in this book for those who are planning to launch a new company or have only recently done so, what Norm Brodsky and Bo Burlingham provide can also be of substantial value to all other executives who also wish to establish and then sustain the kind of a company that Welch describes. Their choice of a first-person narrator is a wise one because it ensures an immediate and personal rapport with the reader. Presumably the voice is Brodsky's. but those who have read Burlingham's Small Giants will immediately realize that Brodsky speaks for both of them. It should also be noted that Brodsky launched seven successful start-ups and now provides a monthly column, "Street Smarts," in Inc. magazine.

They are impiricists whose insights are based a wealth of real-world experience; they are also pragmatists who understand what works...and what doesn't...in the contemporary business world. The "toolbox" metaphor is especially appropriate because the reader will find in this single source just about all they need to achieve and then sustain success. For example, in the first two chapters, Brodsky and Burlingham explain how to

Make the right decisions
Manage cash flow properly
Balance the sales mentality with the business mentality
Anticipate and then prepare for changes with analytics

Be resilient when countering failure and learn from it
Identify root cause rather than respond only to symptoms
Balance focus and discipline with resiliency
Recognize answers and solutions with peripheral vision

Then in Chapters Nine and Fourteen, Brodsky and Burlingham explain how to

Build relationships that retain your most profitable customers
Help those customers to become "smarter buyers" by understanding your business
Treat long-time customers like new prospects so they won't feel taken for granted
Allocate sufficient time for face-time with customers

Select salespeople who will be appropriate representatives of the company
Determine criteria for determining who should not be hired to sell
Compensate salespeople to avoid internal competition and division
Involve all other employees as an extended sales force

My references to "how to" are deliberate because all of Brodsky and Burlingham's suggestions and recommendations throughout their lively narrative are results-driven. They also explain various "how not to's" so that the reader can avoid unfavorable results. (As noted in the Introduction, "A smart person learns from his or her mistakes. A wise person learns from other people's mistakes.") In this context, I am reminded of what Peter Drucker said in a Harvard Business Review article in 1963: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."

To repeat, this book will be of great value of those preparing to launch a new company or have only recently done so. It will also help an owner/CEO of a small company that is currently struggling to survive, especially given recent developments. But it will also be of substantial value to other executives who are under many of the same pressure to produce more and better (fill in the blank) in less time and at a lower cost, to retain both valued workers and valued customers, and meanwhile to be well-prepared to respond effectively to inevitable changes in the given competitive marketplace. Over a period of several decades, Norm Brodsky and Bo Burlingham have acquired the "street smarts" needed to cope with these pressures, and share them in this book. It is a brilliant achievement for which I congratulate them. Now it is up to their readers to absorb and digest the material, then apply what has been learned with both passion and determination. The choice is theirs.
10 internautes sur 10 ont trouvé ce commentaire utile 
Exceptional Resource for Entrepreneurs at Every Stage 3 octobre 2008
Par Steven K. Gold - Publié sur Amazon.com
Format: Relié
Norm Brodsky has been a hero of mine for many years through his column in Inc. Magazine. His advice is a mixture of common sense and pragmatism -- ideas that make sense and can be used right away -- something that Brodsky and Burlingham provide in spades in their new book. The Knack isn't your typical guide to entrepreneurship. You're not going to learn about whether you should incorporate or form a LLC, or the latest marketing tactics. Rather, it's filled with stories about real entrepreneurs that illustrate several "Big Picture" concepts. In essence, this book will get (or keep) you thinking about fundamental ideas that can make your business more successful, including the value of focus, and the critical role for certain metrics. As a serial entrepreneur and teacher of entrepreneurship, I highly recommend The Knack and suggest that it's an investment that will provide a very high rate of return over the years.

Steven K. Gold
Author of Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
12 internautes sur 14 ont trouvé ce commentaire utile 
Informative and Helpful to Get Your Started 8 juillet 2009
Par rry007 - Publié sur Amazon.com
This is an excellent book for anyone thinking about starting their own business. It tells you how to think and what you need to understand in order to run a small business, from understanding cash flow to understanding and nurturing a healthy relationship with your bank to treating customers. The chapters are relatively short, and Brodsky talks alot about the companies he started, and what he learned from them. He breaks down gross margin, why the customers with the highest gross margins are the most important (and not sales), what makes a good business plan (and what makes a bad one), and what numbers are important to look at (EBITDA).

One of the best parts of the book is when he discussed whether or not to grow a company. Once people reach a certain level of success, they feel that the next natural step is to expand. Brodsky discusses what you really have to think about before you decide to expand: things such as how much money do you need to expand, why you want to grow, and how you should do it.

Another part I thought was noteworthy was the discussion on letting go of the day-to-day activities and hiring a manager. Not that I'm at that point, or will be in the future, but its an interesting take on how to view the transition.

I strongly recommend this book to anyone starting a business: it is informative and entertaining. Trust me, it doesn't drag.
4 internautes sur 4 ont trouvé ce commentaire utile 
Must Read For Would-be Entrepreneurs 29 mars 2009
Par Eric Van Der Walde - Publié sur Amazon.com
Format: Relié
WHO SHOULD READ THIS BOOK: Everyone thinking of buying or starting a business

I have been thinking lately about buying a business and The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Upcame highly recommended. This book is fantastic. It is packed with useful concepts and information. In addition to all of the tips and ideas it is very well written.

Each of the 17 chapters lays a crucial concept for the business owner and gives many real world examples of the principle in action. Brodsky's discussion of the importance of Gross Margin and its creation of cash flow was especially useful. He rightly illustrates that maintaining gross margin is key for a young business and that many fail because they go for higher volume with lower margins. It is not obvious until it is too late that this actually leads to negative cash flows and dooms many young businesses.

I also appreciated the many ideas about customer service. It is interesting that much of this is nothing more than treating others as you would want to be treated, but it is helpful to be reminded with examples.

In conclusion, I found this book to very insightful and it has helped me think about the issues I need to confront in starting or buying a business.

4 internautes sur 4 ont trouvé ce commentaire utile 
Excellent advice that is easy to read and assimilate. 26 janvier 2014
Par Amazon Customer - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I have been self employed since 1984, with the past twenty years spent helping self employed folk and small business owners. This advice is pure gold. The many stories offer deeper guidance than any lecture can. And I saw myself and many of my clients in many of these same dark holes.

If you are already in business for yourself, read this book. And if you are planning to start out, read this book. It will be the best advice you can possibly get, from an impartial source that has no agenda to steer you into their way of thinking. (Maybe therein lies the true value?)
Ces commentaires ont-ils été utiles ? Dites-le-nous


Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?