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The Laws of Simplicity [Anglais] [Relié]

John Maeda
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Descriptions du produit

The Laws of Simplicity Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.

Détails sur le produit

  • Relié: 176 pages
  • Editeur : MIT Press (4 août 2006)
  • Collection : Simplicity: Design, Technology, Business, Life
  • Langue : Anglais
  • ISBN-10: 0262134721
  • ISBN-13: 978-0262134729
  • Dimensions du produit: 21,2 x 14,3 x 1,6 cm
  • Moyenne des commentaires client : 4.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 29.749 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Dans ce livre (En savoir plus)
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I watched the process whereby my daughters gleefully got their first email accounts. Lire la première page
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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Commentaires client les plus utiles
4.0 étoiles sur 5 simple & efficace 12 février 2012
Par Kidd32
Format:Relié
On peut lui reprocher quelques digressions - un comble pour un livre sur la simplicité- mais c'est un ouvrage interessant pour le développement personnel ou le design. A avoir dans sa bibliothèque.
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Amazon.com: 3.4 étoiles sur 5  79 commentaires
182 internautes sur 202 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Simplicity complicated 3 septembre 2006
Par Antonio Vives - Publié sur Amazon.com
Format:Relié
The goal of the book is extremely worthwhile: to promote simplicity. It tries to do so in a small book, about 100 pages in small sized pages. Unfortunately it fails, it does not use it own lessons and presents a complicated description of "Simplicity". In order to simplify, it (ab)uses acronyms that do not elicit the thoughts that are intended. For instance, take SHE (Simplify, Hide, Embody). Using the word SHE is hard to turn your mind to "Simplify, Hide, Embody". Then there is BRAIN (Basics, Repeat, Avoid, Inspire, Never) and SLIP (Sort, Label, Integrate, Prioritize). Simple? To present the ideas, Maeda uses a random collection of recollections, of anecdotes, of circumstantial evidence, organized around ten laws, to illustrate the points it wants to make. As you read, you can find another anecdote from your own life, another experience that can contradict his conclusion. Not all is negative, there are some gems that make the reading worthwhile. For instance, law 10, or "the one": "Simplicity is about subtracting the obvious and adding the meaningful". Imagine if presentations in meetings, conversations or written reports were to keep this law, how more productive our lives would be. This is my simplified review!
26 internautes sur 27 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Great idea but Maeda's style may not be what you're expecting. 3 août 2007
Par djac - Publié sur Amazon.com
Format:Relié|Achat vérifié
I found the laws themselves to be thought provoking; my mind immediately engaged the task of relating the laws to my own work. While the laws themselves are a delicious reduction the text itself is just the opposite. With such a dogmatic title strapped to a compact book I expected Maeda to directly confront on the topic of simplicity in a brief yet concrete manner (similar to how William Strunk hits the target dead on with The Elements of Style). Instead Maeda only lightly probes "simplicity" with lots of personal anecdotes, abstract thoughts and the iPod (for most examples). The book is more of a meditation on the topic than a "law" book.

I highly recommend reviewing the laws at John Maeda's site: [...] and consider doing your own meditations. Read the book only if you're interested in viewing the cogs turning in the mind of Maeda without them producing the condensed sweetness you might expect in such a compact tome.

(The hardcover book itself is nicely designed, printed and bound for those of you interested in good quality book and a favorable price.)
53 internautes sur 60 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Pretty book, unfinished thoughts --- too much simplicity can be just as bad. 10 novembre 2006
Par Amrit Tiwana - Publié sur Amazon.com
Format:Relié
I agree with the other reviewer: The dust jacket of this book is a very creative design. The content however is disappointing. The ideas (read: bullet point-level detail) that Maeda begins to talk about show promise. However, he never describes them in sufficient detail for the reader to know what was going on inside his head. The goal of the book is worthy: To boil down simplicity to a few key law-like generalizations. But the book itself does not demonstrate that. Instead, the book is a good example of how too much simplicity can also be undesirable. Perhaps the author was fixated on producing a short 100 page book. Perhaps he assumed too much prior knowledge of his typical readers (or perhaps assumed familiarity with his papers)? The book reminds me of the quote by some famous person (Einstien, I think): Make things just as simple as they need to be, but not simpler." This pretty book is an example of the truth in that statement. I hope that a future book by this author will leave where this one abruptly left off. If you must buy it, borrow it from your library first.
15 internautes sur 16 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Waste of my time 28 janvier 2012
Par Glenn Meyer - Publié sur Amazon.com
Format:Relié|Achat vérifié
I'm pretty fussy when it comes to purchasing books from Amazon. I have two conditions before purchasing any books. 1) It has to have a rating of more than 4 stars, 2) It cannot have a rating of 1. (Shows you the influential power of online word of mouth recommendation, 90% of consumers will buy based on recommendations from family and friends. This number does down to 70% for recommendations from strangers, which in my opinion is still high) However, since this was a required reading for my digital marketing class, " I drank the kool-aid".

Having read other books written by Brian Solis, Larry Webber, Luke Williams and Chuck Martin in the last semester, I was expecting something amazing from John Maeda in "The Laws of Simplicity", especially since he is a Professor at MIT. Despite the weak reviews online from Amazon, I read the book with an open mind. I was even excited when I received it in the mail as the book was brilliantly designed. But as the old saying goes, "DO NOT JUDGE A BOOK BY IT'S COVER". Sad to say, I was disappointed with the book. The goal of the book is extremely worthwhile: to promote simplicity. It tries to do so in a small book, about 100 pages in small sized pages. However it is a major EPIC FAIL. Let me quickly take you through what I felt for each chapter.

Chapter 1 + 2: Reduce + Organize
Maeda takes you through the idea of SHE and how that by reducing and organizing the buttons on the Ipod will lead to success. While this chapter may be one of the better chapters, I personally feel it is another way of describing disruptive innovation. Innovation is creating products that make our life easier. Think of the the iPhone with its touch screen technology and its latest function Siri. Cars like Audi, Mercedes and BMW, start up with push of a button. What about the iRobot Roomba that cleans your floor for you or one of my favorites Delta Faucet Touch-2-O technology that washes your hands without turning the tap on. These examples are created from disruptive innovation and shares the same concept John Maeda is trying to describe in both chapters.

Chapter 3: Time
Ultimately, with advances in new technology, time is saved and our way of life becomes much more convenient. Job done quicker = Convenience

Chapter 4: Learn
I agree with him that we need to continue to learn and that repetition makes us better at what we do, but I feel he is stating the obvious. This is the same theory as "10000 hours" as found in the book Outliers: The Story of Success written by Malcolm Gladwell. That is how professional athletes, dancers, businessman get good and what they do, through constant repetition.

Chapter 5: Differences
Simplicity needs to co-exist with Complexity. This is the same as saying, Good versus Evil, Ying and Yang, Black and White, North and South...etc. You get the point.

Chapter 6: Context
What I would like to have seen in this chapter is Maeda talking about how Context has replaced Content as King in this digital age as users of the internet start to mature and evolve. However he talks about nothing being an important something and goes back again to the law of differences covered in chapter 5.

Chapter 7: Emotion
Contradicts chapters 1 and 2 as he says "More is better than less".

Chapter 8: Trust
Stating the obvious that consumers need to trust you if they were to use your product .

Chapter 9: Failure
This chapter itself was a complete failure.

Chapter 10: The One
My favorite chapter and I felt this one made the most sense. Simplicity is about subtracting the obvious and adding the meaningful. I should have taken Maeda's advice when he said to read the first 3 chapters and skip to chapter 10 to save time. He goes over 3 keys away, open and power. Out of the 3 keys I relate to "open" the best as businesses need to be more open or "transparent" if they are to succeed and remain competitive. The most transparent businesses will be the market leaders that will lead the industry into the next generation.

In conclusion, not only did Maeda keep repeating that he was from MIT, I found that Maeda used too many acronyms which were not mea I felt were tough to remember. For example SHE (Simplify, Hide, Embody), BRAIN (Basics, Repeat, Avoid, Inspire Never) and SLIP (Sort, Label, Integrate, Prioritize). I also felt that he made too many generalized statements, and he supported them with anecdotes, and circumstantial evidence to illustrate the points he wants to make. He did a good job in conveying the idea on simplicity, as the simplest ideas are usually the ones that are games changers. Think LittleMissMatched that sells socks in 3's or Zipcar where you pay by the hour or Xbox Kinect where you are the remote control.

Overall, 9 people have given this book a 1 star on amazon and I will be the 10th person to join the 1 star club. John Maeda may be a super bright person, but his talent is definitely not in writing.
16 internautes sur 18 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Not just for designers 12 mai 2008
Par David M. Scott - Publié sur Amazon.com
Format:Relié|Achat vérifié
I had an opportunity to hear John Maeda speak recently. Here are a few things John said that I really like: "Humans want 'more' (food, storage, stuff). So 'more' is an important marketing concept. But while humans want more, design is about less. Yahoo design is about more. Google design is about less."

I ordered "The Laws of Simplicity" even before his speech was done. It is a short book and I read it in one sitting this weekend. II really enjoyed it. My favorite is Law ten: "Simplicity is about subtracting the obvious and adding the meaningful."

I am not a designer. Instead I write and speak about marketing. While John writes about simplicity as it relates to design, I am convinced that the same things apply to marketing and PR. For example, marketers love to use big gobbledygook words when they write - things like "mission critical" and "next generation". But simplicity of language is what sells. So I am recommending Laws of Simplicity for marketers too.
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