Revue de presse
"A smart, timely and oddly inspiring book" (Time Out)
"Snappily argued and thought-provoking" (New Yorker)
Quatrième de couverture
With his brilliant theory of the Long Tail - a powerful new economic force in a world where the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy and culture: that the future does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the curve's endlessly long tail.
In this updated edition, which includes a new chapter on the long tail of marketing, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as 'minority' thrive and everybody everywhere can find something to their taste.