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With his brilliant theory of the Long Tail - a powerful new economic force in a world where the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy and culture: that the future does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the curve's endlessly long tail.
In this updated edition, which includes a new chapter on the long tail of marketing, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as 'minority' thrive and everybody everywhere can find something to their taste.--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
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