Book Description
Is it really possible to force any thinking person to act in a way completely alien to his character? What makes so-called brainwashing so different from the equally insidious effects of indoctrination and conditioning, or even advertising and education?
Research findings from psychology show that brainwashing is not a special subversive technique; it is the clever manipulation of unrealized influences that operate in all our lives.
This book, by breaking down so-called brainwashing to its individual elements, shows how social conditioning, need for approval, emotional dependency and much else that we are unaware of, prevent us from being as self-directed as we think; and, conversely, which human traits make us the least susceptible to subtle influence.
