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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
 
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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms [Format Kindle]

Paul Roetzer
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix conseillé : EUR 24,72 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 26,58
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Descriptions du produit

Présentation de l'éditeur

Build a disruptive marketing agency for the modern age

The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.

The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:

  • Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
  • Develop highly efficient management systems and more effective account teams
  • Deliver greater results and value to clients

This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

Quatrième de couverture

praise for the marketing agency blueprint "It′s time for a new type of agency, one built to take advantage of the communications revolution, one that helps companies get in front of buyers when they are ready and eager to engage. In his engaging The Marketing Agency Blueprint, Paul Roetzer shows you how to transform your firm to thrive in the real–time world we live in today." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR "The Marketing Agency Blueprint is a practical, insider′s guide that should berequired reading for anyone building the next–generation marketing services firm." —Dharmesh Shah, cofounder and CTO, HubSpot "The Marketing Agency Blueprint is a must–read for any group or individual providing marketing services to clients." —Joe Pulizzi, founder, Content Marketing Institute "Inbound marketing ranks among the most powerful, quiet trends of the last decade. Paul has experienced this change firsthand and writes eloquently and actionably on how marketers and businesses of all stripes can earn amazing returns by investing in the channels of search, social, and content." —Rand Fishkin, CEO, SEOmoz "If your goal is not just to survive, but to thrive and gain a competitive advantage inthe midst of new media realities, this may just become your new marketing bible." —Dustin S. Klein, publisher and executive editor, Smart Business Magazine and Events; coauthor and contributing editor, The Benevolent Dictator "What Roetzer presents in The Marketing Agency Blueprint is the future of the marketing services industry." —Kenneth Paine, a PR 20/20 client, CEO, Industrial Heat Sources and Hy–Tech Products "Roetzer champions marketing as an evolving discipline where value creation is the basis of success. His book is a seminal view of how marketing services can and will be delivered in the future. It is a must–read for the next generation of marketing professionals—and the customers they serve."—Gary Christy, a PR 20/20 client, Brand Leader, Westfield Insurance

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 945 KB
  • Nombre de pages de l'édition imprimée : 257 pages
  • Pagination - ISBN de l'édition imprimée de référence : 1118131363
  • Editeur : Wiley; Édition : 1 (29 novembre 2011)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B006H0LGQO
  • Synthèse vocale : Activée
  • X-Ray :
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: n°128.600 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Une approche en "temps réel" 16 décembre 2013
Format:Relié|Achat vérifié
Pour ceux qui veulent monter une agence marketing de nouvelle génération, ce livre résume bien les enjeux et les méthodes qui sont à notre disposition aujourd'hui pour y parvenir.

C'est très spécialisé, mais si vous êtes concerné, lisez-le. Ce livre ne peut que vous ouvrir les yeux sur la réalité du terrain de la Nouvelle Economie.

Fred
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Amazon.com: 4.5 étoiles sur 5  44 commentaires
36 internautes sur 37 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Not a blueprint for building a business 18 mai 2012
Par Robert Jones - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
When I stumbled upon this book I was really excited. Finally, a book that would guide me through the steps of taking my one-man consulting business to the next level. Maybe my understanding of the word "blueprint" is wrong, but I thought this book was going to walk me through the steps of building a successful practice. Instead it preaches methodologies to practice once you actually have a business running with multiple employees. I imagine the advice in the book is helpful to those people - and having read the positive reviews it seems to have been - but I was left knowing no more about how to build a successful practice than when I picked the book up. The bottom line is that the title is misleading - or ambiguous at best.
34 internautes sur 37 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 This book is basically an ad for HubSpot 6 octobre 2012
Par Erik Sebellin-ross - Publié sur Amazon.com
Format:Relié
Everything about this book screamed "buy me". Interesting ideas? Check. Best practices? Check. But it disappoints. Within pages you realize it is just a sales pitch for The HubSpot Way in disguise. This made me doubt absolutely everything it had to say, as I had to constantly weigh the potential for bias. Unless you want to become a HubSpot VAR, don't bother with this book.
11 internautes sur 12 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 The Marketing Agency Blueprint 27 mai 2012
Par Tom B. Wiles - Publié sur Amazon.com
Format:Relié|Achat vérifié
I was thrilled to receive the book and immediately skimmed through a couple of times before attacking the book as if I were a student and it was my textbook. The book could go into more detail and the main topics I was interested in, small business or start-up applications, non-traditional pr, SEO, online advertising, content for social media applictions and other web based topics were not mentioned or barely mentioned. My first thought is buyers remorse. maybe if I put the book down and walk away from it, I will be able to see the value that seems to be missing right now. Maybe I am missing something. If so, please feel free to let me know.

Tom
7 internautes sur 8 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Very Helpful Inside Info 13 novembre 2012
Par J. Payne - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
First, yes there are a few limitations of this book... I would agree that it gives a pretty hard sell for Hubspot. Hubspot and the author seem to have a promotional partnership going on. Nothing wrong with that, but if you aren't a Hubspot customer or fan and you read the book it does indeed come across a little strong. But I can live with that.

Second I would agree that the book is more geared towards those who already have some experience - perhaps a marketing person who is going out on their own to start an agency, or an existing one-man consulting firm who wants to grow. One person complained in the reviews that it did not give step-by-step instructions for building a marketing agency completely from scratch. I don't think you can (or should) get that sort of thing from a book.

Now all of that aside, I found this book WONDERFUL and a very interesting read. When I read this book (ordered it the day it became available) I had been running an internet marketing agency for several years and was looking for ideas about how to scale from 5 employees to 10-15. I think this book is great for that.

The author is very up front with real data from his own experience, and uses specific examples as per pricing and related topics. Rather than being vague about pricing theory, he provides specific dollar amounts and crunches the numbers.

This book helped me in several ways:

1. It helped confirm a few things my firm already does, but showing that other agencies also have found xyz to be valueable.
2. It helped give me new ideas and new ways of thinking about how to lead my agency into the future.
3. It gave me inspiration and helped motivate me to take my firm to the next level.

It's called "the marketing agency blueprint" but it's definitely heavily slanted towards internet marketing, so perhaps consider that one last caveat. That said, if you run an internet marketing consulting practice or agency, or are thinking seriously about starting one and you are looking for ideas and inspiration I don't see how you could open this book and be disappointed with it. It's a great read, compelling content and enjoyable style/flow.
7 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Phenomenal 24 janvier 2012
Par Toni V. Martin - Publié sur Amazon.com
Format:Relié|Achat vérifié
I stumbled upon this book, read the description and felt like Paul Roetzer took all my questions and wrote a book around them. Creepy, but in a cool way! This book is packed with so much actionable insight, I can't believe the publisher is only charging $20 bucks for it. I can see where the philosophy, formulas, and next steps in the book will help me rebrand and relaunch my business and go on to make many, many thousands from it. As a long time content-creating solopreneur with my own business, this book shares how to take that function and build an agency model around it. But not just the broken-agency many of us may have worked at, but one that is focused on delivering measurable results for clients. Paul is remarkably transparent about what has worked and hasn't worked for him and his firm, although I wish I would have gotten more about his thought process and motivation.

It's an excellent handbook and manual for anyone looking to build or better their marketing firm.
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Passages les plus surlignés

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Agencies that provide strong, multimedia content services are a rare and valuable asset in the new ecosystem. &quote;
Marqué par 46 utilisateurs Kindle
&quote;
The goal should be to sign up the majority of your client base to long-term contracts, preferably 12 months or more, and to have 80 percent or more of your annual revenue coming from those contracts. &quote;
Marqué par 42 utilisateurs Kindle
&quote;
I highly recommend requiring clients to commit to contracts of six months or more before providing detailed strategic plans. &quote;
Marqué par 41 utilisateurs Kindle

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