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The Mesh: Why the Future of Business Is Sharing (Anglais) Relié – 23 septembre 2010


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Détails sur le produit

  • Relié: 256 pages
  • Editeur : Portfolio Hardcover (23 septembre 2010)
  • Collection : PFLO NFIC HB
  • Langue : Anglais
  • ISBN-10: 1591843715
  • ISBN-13: 978-1591843719
  • Dimensions du produit: 14,9 x 2,4 x 21,5 cm
  • Moyenne des commentaires client : 4.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 37.856 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Format: Broché
Le MESH est une technologie réseau "maillée" dont la caractéristique principale est son absence totale de hiérarchie centrale. Chaque noeud est connecté à un autre de proche en proche et peut agir en tant que connecteur indépendant formant une structure très robuste en forme de filet (d'où son nom). Fortement popularisé depuis quelques années par les échanges (pas toujours légaux) de musique en Peer to peer, ce principe de "maillage" peut en fait être étendu à beaucoup d'autres biens ou services qu'ils soient dématérialisables ou non.

Lisa Gansky s'appuie sur le service américain ZipCar (partage de véhicules personnels entre particuliers [...] pour décrire les modèles économiques émergents du partage qu'elle caractérise par cinq points :

- SHAREABILITY : les produits ou les services sont partageables au sein d'une communauté d'individus ;

- REAL TIME : l'émergence du Web 2.0 et des réseaux mobiles permettent la diffusion en temps réel de ce qui est partagé ;

- IMMEDIATE AVAILABILITY : les individus peuvent accéder aux biens ou services partagés immédiatement quelle que soit leur localisation ;

- EVANGELISATION : la propagation de l'information (buzz) se fait par l'intermédiaire du réseau social des individus (mode viral) et est fortement influencée par la réputation numérique (le capital social) des individus qui sont à l'origine de l'information (vendeur, loueur, fournisseur du service, etc.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 42 commentaires
34 internautes sur 34 ont trouvé ce commentaire utile 
Change your life from piles of "stuff"- to sharing on "the Mesh" 23 septembre 2010
Par Wulfstan - Publié sur Amazon.com
Format: Relié
The key idea in this book is that we are changing from owning piles of products (and services) to sharing them and using them only when needed. Out here in San Francisco, where many folks use public transportation for commuting and shopping, few need to own a car. So, there's ZipCar, where you can "own" a car for a few days a month, on a "as needed basis". The author also uses Netflix as an example- but of course we have been renting videos and DVD's for quite some time before that company- there's rarely a need to keep an extensive and expensive video library at home.

As the author says "The Mesh difference is that with GPS-enabled mobile web devices and social networks, physical goods are now easily located in space and time. It has become very convenient to find a ride back from your meeting with someone heading to your neighborhood, or get a great deal for drinks close by, or locate an available home in a home exchange while traveling, or discover a new "popup gallery" near the dinner you're attending."

Other examples of course include the classic "timeshare"- condos. In fact I just stayed at one during a rather nice trip to Disneyworld. It was lovely and worked perfectly for us.

Gansky argues against the modern American "throwaway culture" and shows us that "The Mesh" will bring in more products that are "Durable, flexible, reparable and sustainable." " "When stuff became cheap, and then credit became cheap, we filled our lives with stuff - not the things we really care about. "

This is a fascinating concept and very cutting edge. What I found interesting is that it really sounds so obvious once the author points it out, and I agree we are headed that way more and more.

The book also contains more than 50 pages of "Mesh" businesses and references, and even more at the book's/author webpage.

This is Lisa's first book, she was the founder of several internet companies and is a well known entrepreneur.
37 internautes sur 42 ont trouvé ce commentaire utile 
Looking for a way to do business with urban white people? Look no further 1 mars 2011
Par Don McGowan - Publié sur Amazon.com
Format: Format Kindle
I should feel bad saying negative things about this book considering I got it for free from a Seth Godin pre-order, but...

Gansky obviously knows a thing or two about starting businesses. No question. She has done it before and she'll do it again no doubt. The thing is, her big idea doesn't go quite as far as she wants it to, or as she wants you to think it will. The big idea: if you can find a way to monetize having people share, you'll be able to open new business opportunities. She's got some insights: the idea of a baby clothes exchange definitely shows that sharing-based models aren't just limited to big-ticket items. But she overextends by suggesting that any type of business will be able to work this way. I would imagine that if you live in rural North Dakota on a farm, you can't exactly share your harvester in a Zipcar kind of network. You need it at exactly the same time as your neighbors. And I don't care how many shirt-sharing services you can think of, there's just no way I'm sharing shoes or underwear, and I'm sure I'm not alone. I am always more impressed when a book acknowledges the limits of its hypotheses. If you read this book, there's no reason everything can't work with sharing. If you think about the world, you know that can't be true.

There's also something so very "farmer's market" about starting a web-based business based upon sharing. There's nothing new about sharing. Rural communities have done it for years. I made the harvester/Zipcar example for a reason: rural communities have *always* shared big-ticket items and purchses. They've just never made it a business. Barn raising, crop harvesting, etc. aren't at all new and noteworthy and Gansky doesn't talk about them. Why not? My theory: because they don't send the right semiotic. There's nothing hip about them, because urban hipsters don't raise barns or harvest crops. Extended families have shared clothing for hundreds of years but there's two differences between that and what Gansky praises: (1) these people all know each other so there's no need for the Internet to help put them together, and (2) no one charges anyone any money, so there's nothing new-economy about it.

I'll also acknowledge that I may be wrong. For example, Best Buy has just started (as of this review date: February 2011) a program where you can agree that when you buy your electronics, you can bring them back when you're done and get trade-in. But I see this as more of a vendor lock-in, less of a true sharing service (they haven't started a service to allow you to buy the used products when they come back, for example). If they go that extra mile, that starts to parallel the hope Gansky has here about Walmart starting a sharing-based business. Time will tell.

But at the end of the day, I look at this book as being an interesting but flawed hypothesis. More limited in scope, it would have stood up to investigation. But because it overreaches, it falls.
52 internautes sur 63 ont trouvé ce commentaire utile 
Must read insight for anyone interested in the future of online, of commerce or even culture 23 septembre 2010
Par Seth Godin - Publié sur Amazon.com
Format: Relié
In this painstakingly researched fun to read book (how often do those two go together) Gansky has outlined a trend that's been around but often overlooked. The internet has turbocharged our ability to share. It's created a platform for business models based on community use of expensive objects and services.

It'll take an hour to get her point, and then you'll see it over and over, everywhere you look.

Wow.
10 internautes sur 11 ont trouvé ce commentaire utile 
Change the way you think about business 23 septembre 2010
Par Scribere - Publié sur Amazon.com
Format: Relié
Using clear, concise examples, Gansky defines a new space for entrepreneurs. Not only did I want to go out and join Zip car or help small business owners with a loan, I wanted to implement the same techniques that are making these companies successful. Gansky sets a terrific agenda for the post-consumer age.
5 internautes sur 5 ont trouvé ce commentaire utile 
Connecting through the Mesh 23 septembre 2010
Par Dave J. Toole - Publié sur Amazon.com
Format: Relié
This book helps to reflect how a world that is transitioning to bringing physical and digital goods to markets in more
economical and environmentally conscious ways. This is the grid and will become a driver of future economic values. It is a must
read if you want to survive the digital transition that we are living through. It will impact every business and every individual.
If you want to stake out your role and figure out the eco system that you contribute to. I am recommending this to all my
associates.
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