Commencez à lire The 10 Minute Public Relations Checklist - How to Earn th... sur votre Kindle dans moins d'une minute. Vous n'avez pas encore de Kindle ? Achetez-le ici Ou commencez à lire dès maintenant avec l'une de nos applications de lecture Kindle gratuites.

Envoyer sur votre Kindle ou un autre appareil


Essai gratuit

Découvrez gratuitement un extrait de ce titre

Envoyer sur votre Kindle ou un autre appareil

Désolé, cet article n'est pas disponible en
Image non disponible pour la
couleur :
Image non disponible

The 10 Minute Public Relations Checklist - How to Earn the PR You Deserve (English Edition) [Format Kindle]

Mark Coker

Prix Kindle : EUR 4,43 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet

App de lecture Kindle gratuite Tout le monde peut lire les livres Kindle, même sans un appareil Kindle, grâce à l'appli Kindle GRATUITE pour les smartphones, les tablettes et les ordinateurs.

Pour obtenir l'appli gratuite, saisissez votre adresse e-mail ou numéro de téléphone mobile.

-40%, -50%, -60%, -70%... Découvrez les Soldes Amazon jusqu'au 4 août 2015 inclus. Profitez-en !

Descriptions du produit

Présentation de l'éditeur

(FIVE STARS) "Reading The 10-Minute PR Checklist reminded me of two things: a) How much I don’t know about self-promotion, and b) How grateful I am for professionals who make this information available. Thanks, Mark."
-- R. Lynn Wilson


* Promote your company, people, products and services
* Earn more press coverage
* Earn positive press coverage
* Leverage PR as a tool to achieve virtually any business objective
* Improve PR planning
* Think more strategically
* Identify new publicity opportunities
* Manage bad news
* Build a more effective PR team
* Practice honest, ethical PR

THE 10 MINUTE PR CHECKLIST is written for:

* Entrepreneurs
* Business leaders
* Marketing executives
* PR managers
* Students of PR
* Communications consultants
* and anyone with an important story to tell

Even if you already have a strong PR team in place, this brainstorming tool will give you new ideas to improve results.

Because your business is ever-changing, THE 10 MINUTE PR CHECKLIST will inspire new ideas each time you read it.

Do you ever wonder why your competitors earn better press coverage from newspapers, magazines, broadcast television and blogs? What are they doing that you’re not doing? Their products, services and people are no better than your own. The answer: They're executing a smarter, more proactive, more creative media relations program. Great press coverage doesn’t just happen. It’s earned. This checklist will show you how.

Whether you're the founder of a garage startup or the CEO of a billion dollar publicly-traded company, this checklist will help improve your PR results.

WHY DOES PR MATTER? Public relations is a tool for controlling awareness and perception. Numerous distinct groups of individuals have the power to nourish or destroy your company. Media coverage creates awareness and shapes opinions. If you want to influence what people know or think about you and your company, and if you want to drive positive, viral word-of-mouth, you must work with media.

In recent years, the definition of media has broadened, and this creates exciting new opportunities for message delivery. Today, it's not just about working with reporters at the major magazines. Media has gone social. Bloggers, customers, prospective customers, business partners and even competitors have the power to help you spread your message.

This checklist won't teach you how to tweet on Twitter, use Facebook or write a blog. There are dozens of other resources to help you there. THE 10 MINUTE PR CHECKLIST focuses on proven media relations strategies and best-practices that will serve you well for years to come across all current and future media outlets.

About the Author:
Mark Coker is the founder and former president of Dovetail Public Relations, an award-winning Silicon Valley PR agency.

In this short ebook, Mark Coker shares some of his best secrets learned over twenty years as a strategic communications consultant for dozens of high-profile companies large and small. He has used these techniques - all ethical and honest - to secure his clients and himself coverage in hundreds of stories in print, radio, broadcast and social media.

In 2008, Mark founded Smashwords, and in a few short years has grown it to become one of the world's leading ebook distributors.

Mark is a contributing columnist for the Huffington Post, where he writes about ebooks and the future of publishing.

Mark is a graduate of the Haas School of Business at U.C. Berkeley, where he earned a marketing degree in 1998.

Détails sur le produit

En savoir plus sur l'auteur

Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.

Commentaires en ligne

Il n'y a pour l'instant aucun commentaire client.
5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoiles

Discussions entre clients

Le forum concernant ce produit
Discussion Réponses Message le plus récent
Pas de discussions pour l'instant

Posez des questions, partagez votre opinion, gagnez en compréhension
Démarrer une nouvelle discussion
Première publication:
Aller s'identifier

Rechercher parmi les discussions des clients
Rechercher dans toutes les discussions Amazon

Rechercher des articles similaires par rubrique