Book Description
The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.
JA Majors Book Info
a practical and proven step-by-step guide for preparing a marketing plan, in addition to being a useful reference for marketing solutions. Previous edition: c1998. Softcover. DLC: Marketing--Management.
