Amazon.com
What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.
--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
Esther Dyson, chair, Electronic Frontier Foundation
A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition.
--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
