Amazon.com
Marketing your photographic services is a whole new ballgame in the '90s. Piscopo, a seasoned photographer's rep, cuts through all the bull that comprises so many "how-to-sell" books and helps the reader assemble a personal marketing strategy that should go a long way toward achieving the desired results. She discusses publicity, direct mail, networking, how to research prospective clients and keep established ones coming back; she also covers the basics of computer hardware and software, and explains digital imaging in depth.
Midwest Book Review
This second edition provides a significant change from the 1987 original, reflecting new steps to successful promotion of commercial photography. Enjoy a fine guide which tells how to work in an uncertain economic market.
