Booklist
Until recently, push technology was supposed to be the "next big thing." It enables customized information like news or stock quotes to be delivered directly to desktop computers, but critics now claim it is intrusive and often trivial and limits individual choice and creativity. Tibco Software, Ranadive's company, is often described as a "push technology" firm, and Ranadivehimself freely uses the term, but his technology goes way beyond "push." He has developed software that allows various applications within a network to share information efficiently and in real time. He heralds the "publish/subscribe revolution," whereby information about business events is delivered as they occur to the persons who need the information to make decisions. Changing stock prices are transmitted directly to spreadsheets; changing inventory levels are tracked by financial accounting programs. As a result, companies will become "event driven," and Ranadivegoes on to extol the qualities and tout the advantages held by event-driven companies. David Rouse
Karen van Slambrouck, TechWeek
"Using a wealth of experience derived from interacting with over 500 companies, the author clearly and convincingly transports you..."
