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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
 
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand [Format Kindle]

Ekaterina Walter , Jessica Gioglio
4.5 étoiles sur 5  Voir tous les commentaires (2 commentaires client)

Prix éditeur - format imprimé : EUR 24,12
Prix Kindle : EUR 16,52 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
Économisez : EUR 7,60 (32%)

  • Longueur : 256 pages
  • Langue : Anglais
  • En raison de la taille importante du fichier, ce livre peut prendre plus de temps à télécharger
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Descriptions du produit

Présentation de l'éditeur

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
—Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook

“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
—Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

The Power of Visual Storytelling is the new marketing bible!”
—Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel

“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
—Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company


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Commentaires client les plus utiles
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A must have 11 mai 2014
Format:Broché
This book is a gold mine when it comes to Storytelling.
In a digital era it is harder and harder to have its brand's story outthere.
This book will give you all the key to succeed.
Definilty a must have!
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1 internautes sur 2 ont trouvé ce commentaire utile 
Format:Broché|Achat vérifié
Cet ouvrage s’adresse aux marketers et aux spécialistes de la communication digitale qui souhaitent améliorer les performances de leur stratégie social media grâce au ‘visual storytelling’.

Dans ce livre, vous verrez comment exploiter le potentiel émotionnel de l’image pour transmettre vos messages de manière percutante et résonner auprès de votre audience. Vous explorerez différentes pistes pour raconter votre histoire à travers les images et examinerez les opportunités offertes par les réseaux sociaux pour toucher votre cible et améliorer votre conversion.

Vous aborderez ensuite des notions telles que le ‘User Generated Content’ (UGC) et le ‘real-time marketing’ (ou ‘newsjacking’) et apprendrez à tirer profit de l’actualité et du contenu généré par l’utilisateur pour diffuser vos messages et réaliser vos objectifs stratégiques.

Enfin, vous découvrirez une méthodologie pour élaborer, étape par étape, votre stratégie digitale orientée ‘visual storytelling’.
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.4 étoiles sur 5  40 commentaires
16 internautes sur 19 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Social Media Success In One Book 13 février 2014
Par David - Publié sur Amazon.com
Format:Broché
Over the past two years, I have read numerous books about Social Media strategy and implementation, so I immediately recognized a masterpiece when I saw it.
The other tbooks were written by people who had a huge amount of knowledge but no visual design skill which, as it turns out , is the Holy Grail when it comes to Social Media success.
This book is visually stunning and packed with visual information. The authors don't just talk the talk, they unequivocally walk the walk.
It's only because I read all of the other books that I am able to truly appreciate the genius of this book. So now I can save you a huge amount of time and effort by saying "If you have even the slightest understanding of the importance of Social Media to your future business success, order this book now."
Choose the fastest delivery method and plan to take a couple of hours to read and be amazed.
To be fair to the other authors that I read, some of the methods described in this book were unavailable only a few months ago but, never the less, "The Power Of Visual Storytelling" stands head and shoulders above any other Social Media "How To" book that I have encountered.
I was fortunate to have had access to a pre-release version and when the actual printed copy arrived, my expectations were not only met, they were exceeded.
Follow the advice in this book and you will see immediate results.
Stop reading this review and order the book NOW, you will not be disappointed. I only wish I could give it 6 stars!!
6 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great Content = Theme + Point of View + Takeaway Message + Stunning Visual 28 juillet 2014
Par Avil Beckford - Publié sur Amazon.com
Format:Format Kindle
These days, I am reading books because I am searching for answers. In this instance, I wanted to learn as much as I can about visuals so that I can increase engagement on my blog. Each week, I come across at least one article talking about the importance of including images in your blog posts to increase traffic. But the articles are telling me what to do instead of demonstrating how to effectively use visuals to make my content more powerful. The Power of Visual Storytelling is an important book because of what it represents. Ekaterina Walter and Jessica Gioglio have taken a concept that is centuries old and made it accessible to a new audience. Centuries ago, cave drawings, signs and symbols were used to communicate ideas - images played a major role in societies and cultures. The book not only shows us, but tells us what we need to know about visual storytelling.

In The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio give you the Who, What, When, Where, Why, and How of visual storytelling, and I found the book so helpful that I took a lot of notes. The subtitle of the book is very telling – How to use visuals, videos and social media to market your brand – so you know what to expect from the book, and it delivers. In the book, you will learn the seven elements of visual storytelling, types of images used for visual storytelling, how to create a visual storytelling strategy roadmap, and the reader will appreciate it that the authors recognize that not everyone is in a position to hire a consultant to do this. By following the instructions, which are straightforward, you can create and implement your strategy. Another section of the book that I particularly liked is crafting and sourcing stunning visuals.

If you are a blogger, or other content producer, and you are looking for ways to use visuals to make your content more powerful to increase engagement, then this is the book for you. It will walk you through the process.
6 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Powerful Book Visually Great Resource! 17 avril 2014
Par Doug Lehman - Publié sur Amazon.com
Format:Broché
This is great read on the topic of visual marketing. It is only fitting that a video review tells the story of this epic book by Ekaterina Walter and Jessica Gioglio. A tremendous resource for today's business storytellers leveraging visual marketing that will resonate with their target audience. An awesome book full of stats, tips and strategic guidelines to be an effective visual storyteller.
13 internautes sur 16 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Learn Visual Storytelling to Maximize Social Media 24 février 2014
Par Bill Lampton, Ph.D. - Publié sur Amazon.com
Format:Broché
While my video review points out the major advantages this book provides for readers, let's underscore here too the authors' assurance that "Although our wonderful brains translate marks and squiggles into words, it doesn't come as naturally to the mind as processing images."

"Images," the authors emphasize, "act like shortcuts to the brain: we are visual creatures, and we are programmed to react to visuals more than to words."

Again: "Research indicates that consumer interest in visual content isn't necessarily just a preference; it's actually easier and faster for humans to process." So "the right picture can go further than just telling your story visually; it can make you feel emotions, evoke memories, and even make you act differently."

The subtitle captures accurately what Walter and Gioglio accomplish with this book: showing "How to Use Visuals, Videos, and Social Media to Market Your Brand."

Order their book today, apply the strategies and tips, and maximize the vast power of the social media.

Please note: Even though McGraw-Hill invited me to review this book, that invitation had no impact on how I judged the content. In fact, I would refuse to post a review of any book if the author or publisher expected automatically favorable rating.
7 internautes sur 8 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great inspiration for creating visually based campaigns 17 mai 2014
Par Amazon Customer - Publié sur Amazon.com
Format:Format Kindle
If you’re looking for a book that will give you inspiration for creating a visually based marketing campaign using a wide variety of social media platforms, this is your book. It covers the evolution of visual storytelling on the Internet, the top social media platforms that make the most of visual media, and how to develop a strategic visual marketing plan.

This book is easy to read and easy to use. There are lots of visuals that help illustrate point, bring your attention to key details and set aside statistical information. This is a great resource for social media professionals who need to communicate the importance of various platforms to their clients.

The only "downside" to this book was that most of the case studies are from big companies like Dunkin’ Donuts, Intel and The World Bank — organizations that can afford to hire a team to work on their social media. I would have liked to see a few more examples from small businesses and, perhaps, a solo-preneur or two. That said, these examples still provide inspiration for smaller organizations.
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