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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
 
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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction [Format Kindle]

Leigh Caldwell

Prix conseillé : EUR 10,29 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 23,80
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Descriptions du produit

Présentation de l'éditeur

One of the most important questions for any business is: how much should I charge?
Economics has an easy answer - just look at where demand and supply meet.

Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay?

Using The Psychology of Price, you can discover why price is a psychological issue – and how to make the most of that knowledge. Written by the founder of the UK’s leading pricing consultancy Inon – whose clients range from the BBC and confused.com to Grants Whisky and HM Treasury - The Psychology of Price offers a unique opportunity for business owners and finance and marketing professionals to gain an insight into the way consumers think and purchase – and to learn the actual research methods and pricing techniques used by multinational companies.
A practical, jargon-free workbook, The Psychology of Price demystifies a critical aspect of running a business, lucidly and logically explaining the science behind pricing so that you can generate more demand, more profit and more customer value today.

Inside The Psychology of Price, you can learn:
-How to get people to expect to pay more
-How presenting products that nobody wants can influence what customers are willing to pay
-How upselling by low-cost add-ons can increase sales and perceived value

Crucially, The Psychology of Price will help you find out how good your pricing really is and give you the toolkit to ensure you charge the right price point for your product or service.
What have you got to lose?


Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 827 KB
  • Nombre de pages de l'édition imprimée : 249 pages
  • Pagination - ISBN de l'édition imprimée de référence : 1780590075
  • Editeur : Crimson Publishing; Édition : 1 (28 septembre 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00AFT2DO2
  • Synthèse vocale : Activée
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  • Classement des meilleures ventes d'Amazon: n°101.654 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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3 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Great Intro on Pricing 1 août 2013
Par C. M. Cotton - Publié sur Amazon.com
Format:Broché
I am a serial entrepreneur, a University lecturer in Russia, Italy and the USA in Business Economics and International Law and am an international business and peak performance consultant. As such, I have read a plethora of business, motivational, peak performance, coaching, team building psychology type of books over 22 years. In fact I have enough books at home, on these subjects, to sink several ships. I therefore have read many books looking at what makes great entrepreneurs and how the best motivate employees and develop every greater businesses. I therefore have used both my real life business experience and theoretical knowledge to review this book.

Pricing is a very subjective thing and this author does examine and highlight the problem. You only need to look at car pricing on craigslist or autotrder to see great price differentials on the same car with the same mileage etc. Very often private owners will "over value" their beloved car, pricing it above market levels as they perceive, through emotion, that it is worth more than a car sold by a dealer. The concept of "Value" is an incredibly subjective thing, yet it is at the core of pricing. This author looks at these problems of perception, value and why some are willing to pay more for a product than others. The author does this by examining the imaginary pricing system behind a product called "chocolate teapots" and how the price is derived for this product. The ideas are very good as an introduction to the concepts of pricing and psychology, but there are other books on the market that go into the subject in a far more technical manner and examine other areas of pricing problems. If you are looking for a definitive text examining all pricing concepts then this book is not for you.

The book is a great easy read for anyone interested in the subject of pricing. It is does not examine every area of the subject but gives a good introduction to the subject.

Recommended.
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