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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible (Anglais) Broché – 20 juin 2006


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Descriptions du produit

Présentation de l'éditeur

Double and triple your sales - in any market.

The purpose of this audiobook is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
--Ce texte fait référence à l'édition CD .

Biographie de l'auteur

One of the world's most widely known business speakers and a leading authority on the development of human potential and personal effectiveness, Brian Tracy addresses more than 250,000 people each year in corporations large and small, all over the world, on the subjects of strategy, management, personnel selection, hiring, firing, and motivating people. He has worked in 22 different businesses, often starting at the bottom and moving up to the executive suite. He is the founder of Brian Tracy International and is the author of numerous bestselling books and has produced more than 300 audio and video programs. --Ce texte fait référence à l'édition CD .


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Détails sur le produit

  • Broché: 240 pages
  • Editeur : Thomas Nelson Publishers (20 juin 2006)
  • Langue : Anglais
  • ISBN-10: 0785288066
  • ISBN-13: 978-0785288060
  • Dimensions du produit: 13,8 x 1,5 x 21,3 cm
  • Moyenne des commentaires client : 4.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 58.850 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Commentaires client les plus utiles

1 internautes sur 1 ont trouvé ce commentaire utile  Par Jeremie le 5 juin 2013
Format: Broché Achat vérifié
Brian Tracy's book has been recommended to me and by searching on the Internet I found out the book was quite successful.

Even though I now have acquired a good knowledge about Sales, I have to admit I learnt some good techniques in this book. And I like the way it is written. It's a series of titles with development below so you can quickly skip what you already have pictured like the behavior of a great seller, goal-setting or else.

Nice one!
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 76 commentaires
96 internautes sur 100 ont trouvé ce commentaire utile 
Not as good as Advanced Selling Strategies....... 24 avril 2005
Par Chuck Kimbriel - Publié sur Amazon.com
Format: Relié
I have to admit that I am a big fan of Brian Tracy, have many of his audio and video programs, several books and have been to his seminars. Usually when a new Brian Tracy book or audio program comes out, I invariably buy it.

Such was the case with The Psychology of Selling. This book is 8 chapters and 219 pages. It is a condensed version of his tape program which came out in the 1980's and sold over a million copies.

I have given this book a three instead of a five because I feel that this book is not as deep as Advanced Selling Strategies which Tracy wrote nearly 10 years go. This book, The Psychology of Selling falls somewhere inbetween Advanced Selling Strategies and Be A Sales Superstar, another book written by Tracy back in 2002. My personal favorite Tracy book on sales is Advanced Selling Strategies.

This book should not be confused with the great audio tape program of the same name. That program has far more depth and material than this book.

Nonetheless, The Psychology Of Selling is good reading for a new sales person or for a Tracy fan like myself who merely wants a quick synopsis of some of Tracy's best selling ideas. This book is like an printed abridged version of Tracy's audio program.

I read the whole book in one night. What I got out of it was a reminder of Tracy's best ideas and perhaps a few things that I had forgotten. In that regard, it was a worthwhile investment.

Good book, but being familiar with Tracy, I feel he could have included more meat.
21 internautes sur 25 ont trouvé ce commentaire utile 
Good book, but I was expecting more! 28 septembre 2005
Par Tony DeFrancisco - Publié sur Amazon.com
Format: Relié
I have to admit, that when it comes to sales training, my personal favorite is Tom Hopkins with Brian Tracy right behind. Why listen to both? Because I have always believed that you should get training from various qualified sources. Another one of my favorite trainers is James E. Rohn. Mr. Rohn advises to get advice from as many people as possible. When it comes to selling, I am looking for maximum effectiveness. Tracy and Hopkins have walked the walk, have both set sales records along with being great trainers.

Tracy is more into the consultative approach although he uses some of the tried and proven closing techniques that sales professionals use. What impressed me about Tracy is that he speaks from experience having been selling since he was ten years old. He has taught more than 500,000 students in over 500
companies. Like Tom Hopkins, he has walked the walk, talks the talk and is one great trainer as well.

Using the combined advice of Tom Hopkins and Brian Tracy I was able to reach my monthly goal at my last job in only three days.
The first time I used these techniques I moved from next to last place out of 71 sales reps to 3rd out of 75 reps in only one month. This stuff works.

Right now I am using Brian's strategies in my network marketing company. They work very well.

That said, being familiar with Tracy in particular his tape series The Psychology of Selling, I was expecting much more in this book than what is offered. By contrast, Advanced Selling strategies which Tracy wrote over ten years ago was a huge book, packed with information and had more than enough meat.

Nonethless, The Psychology of Selling is a good book, a great primer for new sales people and a great refresher for experienced sales people as well. If you buy this, you will want to add the tape program as well or Advanced Selling Strategies.
9 internautes sur 9 ont trouvé ce commentaire utile 
Understand the finer aspects of the psychology of succesfull selling. 16 avril 2006
Par Jesse L. Rowe - Publié sur Amazon.com
Format: Relié
A good book on developing your sales technique. Worth a read, but be warned that at least 50% of the content is 'old news' that you probably have already read in other sales books.

However, the OTHER 50% is worth reading, and will help you master the little nuances of the sales and closing interview.

A lot of emphasis on the 'behind-the-scenes' aspects of the science of selling - from where the title.
8 internautes sur 9 ont trouvé ce commentaire utile 
Buy it Read it and Sell Well 29 juin 2006
Par James E. Gallagher - Publié sur Amazon.com
Format: Relié
It is a misconception that people hate salespeople.People hate BAD salespeople.When you use the mind set and methods that Brian Tracy teaches you are not selling you are helping a customer to solve problems.The sales are a natural by product of focusing on the clients needs not yours. I wish that every sales person that I had to deal with used Brian's methods.This is one of my top ten sales books.
4 internautes sur 5 ont trouvé ce commentaire utile 
Try the Audio Book Instead 22 décembre 2010
Par Steven D. Mietelski - Publié sur Amazon.com
Format: Broché
I read this as a part of a book club style reading with some of my employees. I kept feeling, over and over again, that BT was full of it. I had also heard the audio book a few years before this and I felt that was way better. Maybe it's just that content is geared more towards audio, but the written version just wasn't doing it for me.

And there's nothing here you won't get from Ziglar's Secrets, so check that out instead. Use the audio as supplemental when you're in your car.
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