Présentation de l'éditeur
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand′s website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in–house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
Quatrième de couverture
PRAISE FOR THE RETARGETING PLAYBOOK I LOVE this book. Do you like destroying your competition? Well I do. And to do that its helps to have some sophisticated arsenal in your weaponry. Let them bring their pea shooter to the battle. I bring the big guns. If you enjoy topics like bottom funnel segmented nurturing via retargeting then this book is for you. Or if you just like to make more revenue then this book is for you. Lauren, Adam, and Greg are experts on the topic and give you the knowledge you need to dominate. Bill Macaitis, CMO, Zendesk How do you focus on 100 percent of your prospects? You get fantastic at identifying those that dont convert right away, and deliver timely and relevant ads that remind them of your value. Still dont know how? Let Lauren, Gregory, and Adam help you out with this excellent how to guide! Avinash Kaushik, Digital Evangelist, Google Anyone looking to grow a business should read this immediately. Retargeting is now an essential online channel and this book teaches you everything you need to know to run successful online campaigns. I highly recommend it! Kraig Swensrud, Founder, GetFeedback The Retargeting Playbook teaches must–have marketing tacticsbasics to advancedfor anyone doing business online. Its a comprehensive overview of retargeting from experts with authority, and should be required reading for any digital marketer. Jared Kopf, Entrepreneur, CEO and Angel Investor