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The Right-Brain Business Plan: A Creative, Visual Map for Success (Anglais) Broché – 19 février 2011

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The Right-brain Business Plan "Turn Passionate Ideas into Profitable Enterprises" Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, co... Full description

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Commentaires client les plus utiles sur (beta) 89 commentaires
71 internautes sur 72 ont trouvé ce commentaire utile 
Why Right-Brainers will Rule the World, With Help From J.Lee 17 février 2011
Par Luna Jaffe, CFP, MA - Publié sur
Format: Broché
Those of us that live in the world of big ideas, creative collaboration and dream of using our passion to fund our dreams now have a drivers manual. Jennifer Lee has written and illustrated a book that teaches fun, innovative processes for developing your business plan of action. Unlike many books written for creatives, this book was actually designed for right-brainers! Ideas are offset by examples of how Lee's clients/students interpreted the instructions, and success stories are scattered throughout. I delight in Lee's use of language and feel like I'm sitting in the room with her rather than reading a book. Her voice is playful, encouraging and unique. There are so many good ideas in this book that I want to take a five day leave of absence from work, turn off the phone, send the family away, and hole up in my studio to devour and delve into every page and exercise. I can't recommend this book highly enough! Even if you never create a business plan, you will be inspired to open up to new possibilities, resources, perspectives and most importantly, find ways to make money doing what you love most.
41 internautes sur 41 ont trouvé ce commentaire utile 
Par M. Ewert - Publié sur
Format: Broché
I'm a creative person (& left-handed to boot!) - and I get overwhelmed super easily. But I'm also super ambitious. How to bridge these two sides of myself? Um, THIS BOOK.

Jennifer Lee is a GODDESS who gives you a whole toy-box full of clever tools that you'll actually be chomping at the bit to play with!

I can't say enough how about how grateful I am that this book & methodology exists. I would have ditched ALL of my goals for 2010 if I hadn't had my own homemade Right Brain Business Plan. And 2011 is already off to a 100% success rate, thanks to THIS year's RB Business Plan.

One other thing I'll add: this book is VERY practical. It *doesn't* tell you to dream big and to then go hug a lollipop tree.
It DOES tell you how to get in touch with your dreams, and then how to FOLLOW THROUGH ON THEM with very pleasurable versions of what more left-brain sources call 'marketing', 'research,' 'financial plan,' etc. Seriously, this book is chockfull of immensely practical skills, tools & principles, but they're all made fun as hell.

Anyway- I'd write more - but I want to get back to my creative projects!

~Marcus Ewert
39 internautes sur 40 ont trouvé ce commentaire utile 
Finally a Book for Creative Thinkers Who are Entrepreneurs 11 mars 2011
Par Amazon Customer - Publié sur
Format: Format Kindle Achat vérifié
This book was such an eye opener for me. I never realized why I had such a hard time with business plans and marketing, etc. (and I majored in Business Admin/Marketing) This book allows me to be creative while planning my business. It is a fun way to do the tedious tasks of running a business. If you find the tasks of running your business difficult, read this book and see if it sounds like fun. I know I can't wait to create mine. I read through the whole book in 1 day. I participated in the Right Brain Business Plan Video Summit and now I'm ready to get started.
32 internautes sur 33 ont trouvé ce commentaire utile 
A Breath of Fresh Air 8 juillet 2012
Par Mr. Evan Hadkins - Publié sur
Format: Broché Achat vérifié
This book takes you through the process of starting a business from idea to implementation. It is clear, engaging and enjoyable.

It helps get beyond the dullness of the usual business plan into visual activities. If you are someone who feels stifled by the usual tedium of business plans this is probably the book you have been looking for. Through collage, drawing and visualisation it gets you to the stuff you need to know what you need to know about starting and monitoring your business.

It is an easier and more stimulating approach to the traditional business plan. If you are looking for a different approach to business then this isn't the book for you. What it is, is a more enjoyable way to do your business plan.

In the kindle edition the text can be expanded but not the text in the illustrations. This means that some of it is difficult to read. This doesn't interfere much with the usefulness of the book, but it is certainly annoying. Buy the hard copy.
56 internautes sur 65 ont trouvé ce commentaire utile 
Slightly condescending and totally cheesy 8 mai 2013
Par S.Kahlon - Publié sur
Format: Broché Achat vérifié
When I ordered this book, I was absolutely excited. I am a young professional looking to start my own art business, so I thought, "'The Right-Brain Business Plan'? That sounds perfect for me!" But as soon as I had a chance to look through the book when it came to my door, I realized that it was cheesy, condescending, and not at all what I had imagined.

First of all: The majority of the visual exercises involve going through magazines and clipping out pictures that the reader is then encouraged to paste onto a sheet of paper to create a business plan. Are you serious? This takes me back to high school French class, when I had to create a poster about my favorite foods and activities. Magazines were an insufficient source of self-expression when I was 16, and they certainly are now.

Secondly: On a purely aesthetically driven note, I thought the book was poorly designed. And I know, I know, that's kind of superficial of me to say, but come on, people. If you are trying to sell a book to visually-minded people about being visually-minded, it sure as hell better look pretty. As a graphic designer, I found myself cringing when I flipped the page and saw some of the layouts in this book.

Third: I've always disliked the idea that artists struggle with numbers and big words. I am an artist who tutors physics and calculus on the side to make extra money, and I know plenty of artists who are intelligent, hardworking, and (mostly) organized. Unfortunately, this author tends to go with the view that, to cater to the creative, she should use cool catch phrases and appeal to our "hip" side. A direct quote from the book: "Typically a business plan has yawn-inducing sub-heads such as 'Executive Summary,' 'Company Overview,' 'Competitive Analysis,' 'Target Market,' 'Financial Plan,' and 'Marketing and Sales Plan.' (By the way, to prevent your eyes from glazing over as you read oh-so-boring terms like these, I've taken the liberty of coming up with catchier phrases, which you'll see in a bit."

Really? I mean, I'm all for "catchy phrases" and being hip, but I bought this book because I am thinking about starting a business. A creative business, yes, but also a serious business. And if I want to roll into the bank looking for financing for my business, or if I want to be taken seriously, I'm going to have to use those "oh-so-boring terms" on a daily basis, especially in my business plan.


So I guess that about sums it up. I know this review probably sounded super negative, but I do think this book could work for someone who: 1) Likes the idea of making collages from magazines, 2) Is completely new to business terminology, and has a hard time with big words, 3) Enjoys perpetuating stereotypes about artists that lead non-creatives to not take us seriously in the first place. It just really wasn't for me, and I can't think of any craftsperson or artist in my life who would benefit from it.

I will add that, at the same time that I purchased this book, I purchased Kari Chapin's Grow Your Handmade Business, and I am loving it thus far. It has plenty of actually useful creative exercises, but it is a book that takes itself, and its reader, seriously.
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