Présentation de l'éditeur
This book is enhanced with content such as audio or video, resulting in a large file that may take longer to download than expected.
The Thank You Economy isn't some abstract concept or wacky business strategy... and the enhanced edition isn't just the book – here Gary comes face to face with the reader with exciting video and audio -- it's the way we buy and sell, the way we're interacting on all levels, at this exact moment. The way our marketplace functions has been evolving right before our eyes, changing into one that places heavy value on social interaction, which means the individuals and brands that "out-care" and "out-love" their competition will see the biggest returns. The businesses harnessing the word-of-mouth power coming from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Gary Vaynerchuk will lay out the thoughts, beliefs, and case studies that support this enormous change, covering everything from the consumer to the CEO while focusing on the connections in between.
Biographie de l'auteur
Gary Vaynerchuk is a serial entrepreneur who has revolutionized the way people look at interacting with their communities. While building his family's local liquor store into a national industry leader, he observed the extraordinary potential of what he has dubbed the Thank You Economy. As a consultant, he introduced those same principles into the business world at large, with successful applications in sports, consumer packaged goods, and retail. Askmen.com named Gary to its list of the Top 49 Most Influential Men of 2009, and he was included in BusinessWeek's list of the Top 20 People Every Entrepreneur Should Follow.
