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The Ultimate Question: Driving Good Profits and True Growth
Fred Reichheld (Auteur) Moyenne des commentaires client : Voir les offres de ces vendeurs.
From Publishers Weekly
Almost everyone appreciates the importance of customer satisfaction in business, but this book takes that idea to two extremes. First, it claims that customer satisfaction is more important than any business criterion except profits. Second, it argues that customer satisfaction is best measured by... Lire la suite |
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