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The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
 
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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. [Format Kindle]

Dan S. Kennedy
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix conseillé : EUR 12,35 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 13,28
Prix Kindle : EUR 7,90 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
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Présentation de l'éditeur

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:
  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.


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Commentaires client les plus utiles
5.0 étoiles sur 5 Boost your sales 18 mars 2012
Par JC
Format:Broché
Excellent produit. Le sujet est bien traité et répond aux attentes que l'on peut avoir lorsqu'on commande ce type d'ouvrage. Le vendeur est très fiable et d'une grande disponibilité.
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.6 étoiles sur 5  41 commentaires
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Extremely useful! 20 avril 2011
Par DALwrites - Publié sur Amazon.com
Format:Broché|Achat vérifié
For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. The book is extremely accessible (minimal use of jargon), gets right to the point (do this, don't do that), and you'll find yourself using the principles almost immediately. I had a freelance sales letter opportunity fall in my lap soon after reading this, and I made myself sound like an old pro; the client was satisfied from the first draft forward. The book really is that good.

The only item that irked me, especially as the book drew to a close, was the amount of "upselling," both for the author's products as well as those of some of his colleagues. However, this is ultimately a sales book, the author apparently knows what he's doing, and it did not detract from any of the real content.

Overall, I couldn't recommend more highly, whether you're a complete beginner looking for the inside track, or a seasoned pro searching for some fresh ideas.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The one copywriting reference you need 2 janvier 2012
Par Chuck Rylant - Publié sur Amazon.com
Format:Broché|Achat vérifié
If you want one reference book that you will refer to over and over again when writing copy, this is it. This book begins with the basics of copy writing for mine and my clients' projects. It and gives you a few formulas and samples to get you started. I use this book whenever I have a new marketing message to create. It is also the same formula for video sales letters, tele-seminars, and selling from the stage, so don't think this is dated material if you think long form copy writing is dead.
2 internautes sur 2 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Not what I expected 28 avril 2014
Par ron leibowitz - Publié sur Amazon.com
Format:Broché|Achat vérifié
It was OK, I would have liked to see more sample "sales letters". It would serve a better reference to a young copywritter
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Best I have read about Sales Letters! 10 mai 2014
Par Constantino - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
In this book I have found, in abbreviated way all the best hints for most any kind of situation, how to write your best Sales Letter. I really recommend any entrepreneur to read it.
24 internautes sur 36 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 "ALL Successful Selling is by Nature and Necessity MANIPULATIVE" 28 février 2012
Par Clint Pachl - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
The title of my review is a direct quote from the book by Dan Kennedy himself.

If you believe manipulation, applying pressure, and intimidation are the ways to guarantee sales then this book is for you.

Mr. Kennedy does not once convey how we can actually build a relationship with a prospect, gain their trust, and, in time, have our solution willingly accepted.

The premise of the book is one-shot mailings, with the exception of chapter 12,"The Power of a Sequence". In this chapter he succumbs to the questionable practice of bombarding the prospect with a series of sales letters that incrementally "sweeten" the offer until you sell the prospect.

This book is filled with trickery and fluff. To emphasize my point, here is another quote taken from "Step 8: Motivate Action":

"It sometimes pays to exaggerate our ROI promise, then bring the reader back down with copy like this: ... and even if I'm only half right, you'll still pocket over $..."

I found it interesting that many of Kennedy's cheesy tactics are criticized by expert copywriter Robert Bly in his book The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. In fact, Bly states that questionable tactics like these may only prove effective with lower-class consumers.

SKIP THIS BOOK! There are many excellent books that you need before ever considering this title. In addition to Bly's book, I just read Selling to Big Companies by Jill Konrath. Both titles are more professional and ethical, especially when targeting a higher quality prospect.

P.S. This book is filled with distracting self-promotion. In fact, his final Step 29, "Outsourcing," is a solicitation to the reader. Kennedy builds a case that copywriting is difficult to get right, especially if it is "do-or-die." He then shamelessly states his price for hire of $100k to $2m plus royalties (he actually boasts about his rates several times throughout the book). He then insultingly states, "obviously, the local cupcake store or single dental practice has no opportunity sizable enough to make such an investment in me."
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you must determine accurately, in advance, what their priorities are. And you must address their priorities, not yours. &quote;
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Always enter the conversation already occurring in the customer's mind. &quote;
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People do not buy things for what they are; they buy things for what they do. &quote;
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