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Commentaire: Ships from USA. Please allow 2 to 3 weeks for delivery.  Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from the Motor City.
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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Anglais) Broché – 26 mai 2006

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The Ultimate Sales Letter A powerful sales letter is the ultimate marketing tool. Yet, most sales letters end up getting thrown in the junk mail pile. This book shows readers how to write letters that get read, generate leads, and make money. It teaches readers a step-by-step system for writing sales letters for various businesses. Full description

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I am convinced that just about anybody can learn to craft very effective sales letters. Lire la première page
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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Amazon.com: 53 commentaires
38 internautes sur 40 ont trouvé ce commentaire utile 
Not much detail 26 mai 2008
Par Loren Woirhaye - Publié sur Amazon.com
Format: Broché Achat vérifié
Dan Kennedy is a master of marketing and self-promotion.

This book functions to up-sell his other books and courses.

No problem there. That's the nature of his business,
which I admire.

This book isn't very long. It's printed on cheap paper.
It's a quick read.

Basically its a 20+ point outline of the elements of a
good salesletter. It won't teach you how to write copy
or how to think like a marketer - that is beyond the scope
of this book.

You could read this book and take a page or two of notes
and be done with it. In a way it's very concise and

There are a lot of more-detailed copywriting books out there.
If you are writing for competitive markets you need a lot
more education than you will find in this book.

If you are writing for local business - say soliciting clients
for a pool-service, then this would be good - because few
people have ever read a salesletter about a pool service
and they'll be impressed that you cared enough to write one.

It's basic stuff. Not a bad reference if you already know
how to write copy and want something to carry in your laptop
case though.
30 internautes sur 37 ont trouvé ce commentaire utile 
Save Your Money! 2 juillet 2006
Par B. Matthews - Publié sur Amazon.com
Format: Broché Achat vérifié
I was extremely disappointed in Dan's book. Really, it was pages and pages of reference to his website, where, in the book, he tells you that you can go to find valuable information. When you go to the site, you find that the "valuable" information is just that--valuable (highly priced). This book is nothing more than a sales pitch. Its amazing that someone can sell a book that is really just a sales pitch for high priced seminars and pricey information.
10 internautes sur 11 ont trouvé ce commentaire utile 
An important business tool, skillfully explained 10 mai 2006
Par Pamela K. Gitta - Publié sur Amazon.com
Format: Broché Achat vérifié
Dan Kennedy is a popular copywriter and high-profile internet presence. His trademark "No B.S." style is not for the fainthearted, but for those who like their truths plain, and plainly told, he's an excellent source of advice.

The Ultimate Sales Letter is designed to teach business owners how to write their own letters, and it's amply illustrated with samples of Kennedy's work, both real and manufactured. The letter he creates to show you how to provide the "internal repetition" your message needs-without putting your client to sleep-is particularly helpful.

Kennedy never forgets his audience, and takes us step-by-step, with short, snappy chapters, from getting the initial idea to sending off the final draft to the printer. It's a fast read, but packed with information.

His first step is first for a reason, I think. He says that before you do anything else, you must know your customer. He offers 10 questions you can ask yourself that will bring you closer to that knowledge, then smoothly segues into knowing your offer (where he gives a memorable example of "finding the hidden benefit" and what such benefits can do for your message).

Later, he tells the story of an older salesman whose first boss gave him a notebook of 299 sales techniques. He quickly whittled them down to the "three or four that worked," and Kennedy tells us what those few are-and why they work. This new edition also offers a bonus chapter by the late, much-missed Cory Rudl, who explains why no square inch of your website is too small to ignore--not even the "Online Ordering" button.

The Ultimate Sales Letter is particularly strong in its examples, and its approachability. Kennedy never talks down to his reader. More than once, I felt as if I were hearing him tell me his secrets over a glass of (I'm guessing) bourbon. Maybe scotch. And when he got to the part about the "Three Ways to Transcend Pricing Questions," I grabbed a napkin and started taking notes.
5 internautes sur 5 ont trouvé ce commentaire utile 
Useful Book 5 avril 2006
Par A. Ghose - Publié sur Amazon.com
Format: Broché
This book is well-written. It is easy to read and keeps your interest in general, although it is sometimes a little repetitious and slow. I guess the author repeats the point to make sure you get it.

Some of the author's ideas are new and thought-provoking, but you have to wade through some material which sounds like every other book on this topic, as well. In any case, if you are patient you will take away some neat new ideas that you will find yourself using and referring to.

I like the examples and anecdotes he/she uses to illustrate his/her points - they are really interesting and I have found myself using the examples and referring to them in everyday conversations with people, which is great. I only wish that there were some more examples because it is not always easy to see the point when no example is offered.
9 internautes sur 11 ont trouvé ce commentaire utile 
Don't Write a Sales Letter Until You Read This Book! 7 avril 2007
Par Monty Rainey - Publié sur Amazon.com
Format: Broché Achat vérifié
DO NOT attempt to write a sales letter without first reading THE ULTIMATE SALES LETTER by Dan Kennedy. Sure, I know, you're a good writer and you can probably construct a pretty good letter on your own. But along the way, you're bound to make a few mistakes that could have been easily avoided. Or, your letter wont be nearly as good, or effective, as it could have been. You might be able to survive quarterbacking an NFL game on your own, but if John Elway or Joe Montana were on the sidelines offering up advice, wouldn't you take it?

Highly successful sales letter copywriter, Dan Kennedy, reveals in concise detail, the twenty-eight steps he uses to construct sales letters. Beyond that, there is a section describing the effective uses of sales letters, a section on sequencing, and a final section on electronic sales letters. Even if you are commercial writer who may not be doing much in the way of sales letters, you will still learn valuable and applicable techniques.

The book is laden with excellent samples for your swipe files. And, like a good sales letter, also has some hidden bonuses if you act now! Sorry, I had to throw that in. When you do read this book, make sure you have a sharp number 2 and a highlighter handy. I guarantee you will use them. A lot.

Excellent book. A "must have" for the sales letter writer.
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