Revue de presse
As in his previous book, the best-selling Predictably Irrational, the experiments Ariely describes generate entertaining and often counterintuitive insights. . . . The result is more than just a handbook for business managers or a collection of snippets to relay at cocktail parties. . . . [D]eciding how to apply his insights is a pleasure that lingers long after the book is finished. --New York Times Book Review
Dan's insights into human behavior are transformative for consumer-centric companies. His research reveals surprising opportunities to think and act in new ways about your customers and your company's culture. --Lorrie Norrington, President, eBay Marketplaces
Surprising. . . . Nearly all of Ariely's experiments are convincing, and his amiable tone is often charming. He also brings a welcome personal aspect to the book, drawing on the story of a tragedy from his youth. . . . He writes perceptively about his excruciating experience to effectively back up various behavioral concepts such as why some victims of accidents develop a heightened tolerance for pain, while terminal cancer victims do not. Consistently sharp. --Kirkus Reviews
--Ce texte fait référence à l'édition
Présentation de l'éditeur
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas.
We learned from the 2008 economic crisis that irrationality is an influential player in financial markets. But it is often the case that irrationality also makes it way into our daily lives and decisionmaking in slightly different and vastly more subtle ways. Since irrationality is an inherent part of the way we function and think, it s time to look at how it affects our behavior, up close and personal.
In LIVING IRRATIONALLY, behavioral economist Dan Ariely will explore the many ways in which our behavior often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking analysis and new research into our decisionmaking processes, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. In each chapter, Dan will examine data from original experiments to draw invaluable conclusions about how and why we behave the way we do in these areas of our lives. In an extension of his conclusions, Dan will also reflect on ways to make ourselves and our society better.
Among the topics Dan explores are:
What we think will make us happy and what really makes us happy;
How we learn to love the ones we are with;
Why online dating doesn t work, and how we can improve on it;
Why learning more about people make us like them less;
Why large bonuses can make CEOs less productive;
How to really motivate people at work;
Why bad directions can help us;
How we fall in love with our ideas;
How we are motivated by revenge; and
What motivates us to cheat.
Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking not just in our financial marketplace, but in the most personal aspects of our lives.
--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.