Revue de presse
As in his previous book, the best-selling Predictably Irrational, the experiments Ariely describes generate entertaining and often counterintuitive insights. . . . The result is more than just a handbook for business managers or a collection of snippets to relay at cocktail parties. . . . [D]eciding how to apply his insights is a pleasure that lingers long after the book is finished. --New York Times Book Review
Dan's insights into human behavior are transformative for consumer-centric companies. His research reveals surprising opportunities to think and act in new ways about your customers and your company's culture. --Lorrie Norrington, President, eBay Marketplaces
Surprising. . . . Nearly all of Ariely's experiments are convincing, and his amiable tone is often charming. He also brings a welcome personal aspect to the book, drawing on the story of a tragedy from his youth. . . . He writes perceptively about his excruciating experience to effectively back up various behavioral concepts such as why some victims of accidents develop a heightened tolerance for pain, while terminal cancer victims do not. Consistently sharp. --Kirkus Reviews
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Présentation de l'éditeur
“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.