Revue de presse
Dan's insights into human behavior are transformative for consumer-centric companies. His research reveals surprising opportunities to think and act in new ways about your customers and your company's culture. --Lorrie Norrington, President, eBay Marketplaces
Surprising. . . . Nearly all of Ariely's experiments are convincing, and his amiable tone is often charming. He also brings a welcome personal aspect to the book, drawing on the story of a tragedy from his youth. . . . He writes perceptively about his excruciating experience to effectively back up various behavioral concepts such as why some victims of accidents develop a heightened tolerance for pain, while terminal cancer victims do not. Consistently sharp. --Kirkus Reviews
Présentation de l'éditeur
In THE UPSIDE OF IRRATIONALITY, behavioral economist Dan Ariely will explore the many ways in which our behavior often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking analysis and new research into our decisionmaking processes, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. In each chapter, Dan will examine data from original experiments to draw invaluable conclusions about how and why we behave the way we do in these areas of our lives. In an extension of his conclusions, Dan will also reflect on ways to make ourselves and our society better.
Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking not just in our financial marketplace, but in the most personal aspects of our lives.