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The small BIG: small changes that spark big influence
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The small BIG: small changes that spark big influence [Format Kindle]

Steve Martin , Noah Goldstein , Robert Cialdini

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Descriptions du produit

Revue de presse

"Want to be a better negotiator? Have more productive meetings? Get the kids to eat more vegetables? The small BIG provides a set of simple, powerful tools for anyone who wants to be more persuasive."—- Jonah Berger, Professor at the Wharton School and Bestselling Author of Contagious: Why Things Catch On

"If you've ever struggled to change the beliefs or behaviors of other people, there's hope. The small BIG offers the best of science and practical insights from the world's leading experts on persuasion. Everyone who cares about influence will be reading this riveting book."—- Adam Grant, Wharton professor and bestselling author of GIVE AND TAKE

"If you ever doubted that small changes can make a big difference, this excellent and insightful book will change your mind."—-Dan Ariely, Duke professor and bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty

"Martin, Goldstein, and Cialdini - the dream team of persuasion science - have written an utterly compelling and eminently useful book. In a series of short, crisp chapters, they explain the latest research from around the world - and then use that research to offer an array of practical, actionable techniques to influence the behavior of others. In every way, this book is a tour de force."—- Daniel Pink, bestselling author of TO SELL IS HUMAN and DRIVE

Présentation de l'éditeur

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 438 KB
  • Nombre de pages de l'édition imprimée : 240 pages
  • Editeur : Profile Books (28 août 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00KC0H1FA
  • Synthèse vocale : Activée
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  • Classement des meilleures ventes d'Amazon: n°28.559 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles sur (beta) 4.9 étoiles sur 5  8 commentaires
11 internautes sur 11 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Self-help and self-promo help 7 septembre 2014
Par Jenny Schwartz - Publié sur
Format:Format Kindle|Achat vérifié
The Small BIG: Small Changes that Spark Big Influence is a pretty good book on the topic of ethically persuading people to change their behaviour. Grounded in research and mixing discussion with examples, the book intrigued me enough that I jotted notes and my own ideas as I read. This is pretty rare these days for me, and a sign of how engaged I was.

Running quickly through my notes.

Changing people's environment can change their minds. Context is important.
Focus on similarities - shared identity
You can lock into other people's commitments (and the implication I took from this was that when companies ask us to filling surveys, they're not after feedback, but about the commitment we feel to the firm after we've committed our time via filling in the survey).
A sense of owing your future self can motivate self-change
Procrastination - use short expiration dates
A promise of potential (which has an arousing quality) outshines reality (this I hadn't expected)
When an expert is uncertain, that intrigues us.
We assume important people sit in the centre of a gathering
Power increases and our cortisol (stress hormone) levels decrease when we adopt open, expansive posture.
Just ASK
Focus people on the opportunity cost of not doing what you want them to do.

And the notes go on.

Shortish chapters, engaging style. I got a lot from this book.
3 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 I just used one small BIG. Let's see how it goes. 9 septembre 2014
Par Ryan J. Dejonghe - Publié sur
I just finished THE SMALL BIG yesterday and have already implemented one of the 52 ideas today. I have plans to use another idea later today, and I'll still be implementing these ideas tomorrow and the next day. Here's my advice: buy this book and keep it near your desk.

Similarly-themed books feature studies done by other scientists--which is cool--but there was a surprising amount of research conducted by the authors themselves. The intimate feel of the self-conducted research and their writing made each small BIG feel approachable and applicable. There's a plethora of journal studies conducted by other formable scientists, too. Each of the 52 chapters feature one-to-three studies each: all referenced in the back of the book.

Every chapter is short (about three to five pages), making it perfectly digestible for reading a few a day. They are all outlined at the beginning so you can pick and choose what you think you'll need. Some chapters build on each other; the authors do a great job of highlighting what you may have missed. Everything is covered from employee productivity to gaining effective online reviews. The writing is clear and concise. I would have liked more bullet-pointed features or bolding, such as their counterpart books offer, but the brevity of chapters and italicized subjects worked fine.

The biggest issue I want addressed is the length of each study. For instance, one small BIG was to provide meaning to the task. The authors used a study where call center employees were given something to read that provided intrinsic motivation for the job. This group's calls drew more donations compared to the control groups. However, what happens to their motivation over time? Would this approach desensitize if used daily over a month or a year?

The authors include a final chapter showing how some techniques can be combined, while other combination effects could come across as gimmicky or un-authentic. That's the catch of it all: knowing and implementing these tools without appearing as the stereotypical used car salesman. You know what I mean. Learn the tools of influence, but keep it real. You'll sleep better at night.

Whether you are the boss or the employee, the parent or the teacher, the neighbor or the friend, these are some great tools powered by the latest research that will surely benefit your life. Like I said before, keep this book at your desk and you'll be using this tools today and tomorrow, too.

Thanks to Grand Central Publishing for sending this book to me for review.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 If you liked Cialdini's Influence, here are 50+ case studies to implement fast. 3 septembre 2014
Par Octavio - Publié sur
Format:Format Kindle|Achat vérifié
Today I went to a seminar in Chile from Dr. Cialdini about his bestseller book "Influence" with the six drivers.
At the end I ask him about case studies to implement those 6 drives from Influece.
And he told me of his new realise "The small big".
So far my favorities are chapter 21 and 31, of course, it will vary according to your industry.
If you liked the classic psychology of Cialdini's Influence, then you need to read this one.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 like Yes! 10 septembre 2014
Par Alexis - Publié sur
Format:Format Kindle
I am not the most well read when it comes to Influence and Social Psychology, but this book and Yes! make it much easier for me to visualize and apply the six principles of Influence. I have read Influence: Science and Practice three times over the years, and I have always wanted to apply Cialdini's principles into my life both professionally and at home. The Big Small, like Yes!, has given me real studies and examples that have/will make it easier for me to identify areas that can be improved in situations where others and myself need influence in order to obtain goals. It's been a few years now since I read Yes!, and I don't recall this being discussed in the book.

On a side note, for anyone living in or around New York, you will enjoy (I believe) chapter four, which discusses the Broken Window Policing which has been in the news recently.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A manual on increasing your persuasiveness 10 septembre 2014
Par IG - Publié sur
I have to admit that I am biased and I read all of Dr. Cialdini's books - they are all excellent. The small BIG is no exception. It is an excellent book that gives practical advice on how to use ethically the psychology of persuasion in order to increase the likelihood of achieving specific objectives. The book does an excellent job in quoting specific research in behavioral psychology and explaining how human pre-dispositions can be applied to everyday situations.
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