Florida Inside Out, April 2005
"If you've ever wondered why you 'instinctively' buy one cake mix over the other, find out here."
Technical Communication, August 2005
...worthy of adding to your library; it's essential if you salivate when you look at well-designed and well-chosen type.
Book Description
The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
About the author
Ellen Lupton is one of America's preeminent design educators. Her books include Skin, Inside Design Now, and Mixing Messages, among others. She is currently director of the design program at Maryland Institute of Art and Design.
