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Thoughts from a Grumpy Innovator (English Edition) [Format Kindle]

Costas Papaikonomou
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

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Descriptions du produit

Présentation de l'éditeur

A book bursting with insightful aphorisms, cartoons and polemic articles on the topic of mass market innovation. In particular with regards to that narrow line between spectacular success and depressing failure. Guaranteed to bring a smile to even the most hardened innovation professional.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 1181 KB
  • Nombre de pages de l'édition imprimée : 136 pages
  • Editeur : Aikono BV Books; Édition : Second (1 juin 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B008WA50W8
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: n°281.201 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles
5.0 étoiles sur 5 Grumpiness vs Cheerfulness 19 août 2013
Par MOULIN
Format:Format Kindle
I recommend to read this book to view your professional life (is there a difference with the personnal life!!!) from the right side of your face...
Then your cheerfulness side will win over.
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Amazon.com: 4.3 étoiles sur 5  10 commentaires
2 internautes sur 2 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Taken by someone in marketing 8 octobre 2012
Par Chris M. Koehncke - Publié sur Amazon.com
Format:Format Kindle
I downloaded the sample and was intrigued by smart writing and flow, after which I decided to buy the "book". Well the "book" is a mere 68 pages and after the introductory sample falls into barely more than a random series of twitter postings (1-2 lines pithy thoughts) along side some cutesy carton drawings.

This clearly wasn't what I was expecting and felt the sample masked what the "book" (dare I call it that) actually provided.

Trying to read pages of twitter posts is nearly impossible, it's like being dragged across broken glass. Ugh.
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Innovative and Enjoyably Grumpy 19 septembre 2012
Par John Walsh - Publié sur Amazon.com
Format:Format Kindle
The various forms of social media have transformed communications: with a medium such as Twitter, for example, it has become possible to broadcast one's thoughts (up to no more than 140 characters at a time, of course) with untold thousands of people one might otherwise never meet or encounter in any way. With this great power, of course, as the philosopher Spiderman would undoubtedly remind us, comes great responsibility and this is a responsibility that is not always upheld by Tweeters. However, there some gems to be unearthed and one of these has been the stream of the corporate innovator Costas Papaikonomou, who has now included his wisdom in the form of this slender book.

Pap aikonomou is clearly an expert on innovation and has a number of pointed observations to make on the subject, as well as related issues such as the use of market research, planning meetings and futurology. His central messages include the impossibility of removing risk entirely from the launch of any new product and the inadvisability of trying to do so, as well as the strange resemblance between those strange people who bang on about their invention which they are convinced will be an enormous success irrespective of all evidence to the contrary and those strange people whose big idea actually is a success. I occasionally used the anecdote of Colonel Sanders who, armed with a military record and a recipe for fried chicken (I believe this story to be true but have not verified it) knocked on the door of one restaurant after another asking if the owner wished to buy his special recipe. After rather more than a hundred attempts, he was finally successful and now we are treated to his benign smile on the side of every merchandised item of his favourite brand. A useful definition of mental instability is the willingness to continue trying the same thing and expecting a different outcome. In other words, successful and indeed unsuccessful entrepreneurs do not always offer the most salubrious company. Author Papaikonomou has a light touch when making this point but makes it nicely just the same.

The book - it is a book that can be read in a sitting or else spread out to take a couple of tweets at a time - is organized into several different sections, each introduced by a brief essay. These areas include creativity (`beanbags and funny hats'), market research (`modeling madness') and the life cycle of products (`along the s-curve'). Papaikonomou's wit may be demonstrated in a couple of examples: "Funny hats and beanbags in innovation sessions will help you creatively mess up your hair and wrinkle your trousers (p.24)" and "Make sure to have plenty of sex before an ideation workshop because even if you then have no ideas, you'll still have had plenty of sex (p.22)." There are also some sharp comments made about British airports Heathrow and Gatwick and the various travails and tribulations of international travel and the corporate business life.

The author makes it clear at the beginning of the book that his motivation is primarily the desire to explore the issues of innovation that fascinate him and does not have any particular ability or interest in providing self-help answers or support for the would-be entrepreneur. Instead, the tweets are reproduced in their original form (and one or two could have done with a little editing). Nevertheless, there is plenty here that will be not just thought-provoking but of genuine value to anyone having to deal with the issues of innovation and the need to create and launch new products. A great deal of business these days revolves around innovation and creativity, particularly in the FMCG (fast-moving consumer goods) markets most familiar to the author. When I have had cause to teach it, I usually focus on the way that improvements can be borrowed from other fields of endeavour (we have a relaxed attitude towards intellectual property around these parts) but Papaikonomou operates in the very dynamic markets of the west where there is a need for constant development, even if these do not always make it to market. The capitalist system in which we live these days is based on creative destruction and it is only through destroying the past and dissolving the ties between people and their objects that there is space for new products to be successful. As the author observes: "When you're confronted with a stunning competitive market introduction, "how did they do that?" is the least of your worries (p.84)."

This book is a lot of fun - the quirky illustrations and cartoons add to the light-hearted feeling - and contains some interesting and astute observations. Who would have imagined that it would be possible to write a book dominated by tweets one has already made?
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Fun, easy, insightful read! 30 août 2012
Par Richard Castanho - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Fun, easy read on avoiding & navigating the challenges companies face today in evolving their businesses. Echos's many of the presmises put forth in "The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business", but with a more entrepreneurial feel I think most true innovators can relate to!! :-)
5.0 étoiles sur 5 Funny and insightful 29 octobre 2013
Par J. Meister - Publié sur Amazon.com
Format:Format Kindle
This is one of the most interesting and entertaining books I have read in a while.
I could not stop smiling the entire time I was reading.
As soon as I finished I read through it a second time so I could take some notes and let the information process in my mind.
I recommend this for anyone wanting stretch their mind a little and smile a lot.
4.0 étoiles sur 5 Funny, and certainly useful for outsiders. 13 septembre 2013
Par J. Six Dijkstra - Publié sur Amazon.com
Format:Format Kindle
I found the book accessible by the light-hearted and funny writing style. For outsiders in marketing and innovation, there is something to learn: enough does and don'ts to apply in practice. I was surprised about the pitfalls that companies still fall in.
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