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Tinker Belles and Evil Queens: The Walt Disney Company from the Inside Out [Anglais] [Broché]

Sean Griffin

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From its Magic Kingdom theme parks to its udderless cows, the Walt Disney Company has successfully maintained itself as the brand name of conservative American family values. But the Walt Disney Company has also had a long and complex relationship to the gay and lesbian community that is only now becoming visible.In Tinker Belles and Evil Queens, Sean Griffin traces the evolution of this interaction between the company and gay communities, from the 1930s use of Mickey Mouse as a code phrase for gay to the 1990s "Gay Nights" at the Magic Kingdom. Armed with first-person accounts from Disney audiences, Griffin demonstrates how Disney animation, live-action films, television series, theme parks, and merchandise provide varied motifs and characteristics that readily lend themselves to use by gay culture. But Griffin delves further to explore the role of gays and lesbians within the company, through an examination of the background of early studio personnel, an account of sexual activism within the firm, and the story of the company's own concrete efforts to give recognition to gay voices and desires.The first book to address the history of the gay community and Disney, Tinker Belles and Evil Queens broadly examines the ambiguous legacy of how modern consumerism and advertising have affected the ways lesbians and gay men have expressed their sexuality. Disney itself is shown as sensitive to gay and lesbian audiences, while exploiting those same audiences as a niche market with strong buying power. Finally, Griffin demonstrates how queer audiences have co-opted Disney products for themselves-and in turn how Disney's corporate strategies have influenced our very definitions of sexuality.

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Amazon.com: 4.2 étoiles sur 5  4 commentaires
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 wonderful media studies book 25 mai 2007
Par Mr. Ben - Publié sur Amazon.com
Format:Broché
I'm a fairly big Disney fan, and also a big fan of subculture studies and media studies. So, this book is right up my alley. I am not gay, however. This book is filled with insight that helps to reinterpret Disney films from the silent era to the present day with a 'queer sensibility'.

The familiarity the author has with the many decades of Disney material (primarily animated shorts and feature films but also the animated films and TV shows) is impressive. What's great is thanks to Disney's releasing of the Treasures collection, the average reader can follow along to just about everything mentioned in the book.

Overall, a great read.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Terrific analysis! 14 avril 2013
Par L. Adrien Lawyer - Publié sur Amazon.com
Format:Broché|Achat vérifié
While I consider myself queer, I do not have a passion for all things Disney. And I absolutely thought this was a wonderful book. I can't think of anything else I've read lately that referenced thinkers from Foucault to Judith Butler to Michelangelo Signorile and at the same time had sentences like this one: "Mice begin shimmying madly to the wild music being played. One mouse shimmies with such abandon that s/he drops her/his pants." I truly did laugh out loud at what is essentially a theory book. Additionally it weaves together a full history of queer readings of the animation and live action produced by Disney, during Walt's lifetime and after, along with a history of the company itself and its relations with its LGBTQ employees and consumers. In the end, the author is very thoughtful about what it means to consider capitalist consumption as political struggle or identity, and that even the labeling of Gay Days at the parks as being for Lesbian/Gay visitors is limiting to the scope of sexual and gender identities. I can understand that not everyone will appreciate the tone or language of this book, both of which are academic to some degree. But as a reader, with only a Bachelor's degree and reading for my own enjoyment, I would wholeheartedly recommend this book. It is funny, smart and accessible.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Happiest Place in the World 3 octobre 2007
Par tamiii - Publié sur Amazon.com
Format:Broché|Achat vérifié
Versed in the theories of Foucault and post-colonialist writers, Griffin does a wonderful job of letting the Disney story speak for itself even when it doesn't quite match what theoreticians might expect. Nevertheless, as Disney surreptitiously reaches out to the gay market, Griffin makes clear that it is with an eye to profit from the segment without disowning it cherished 'family' brand image. I compare the attitude to those who organize Gay Pride Parades--the business sponsors often feel politics distracts from the Spectacle meant to promote their wares!
1 internautes sur 4 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Fairly dull 10 février 2011
Par 7709 - Publié sur Amazon.com
Format:Broché|Achat vérifié
This was not what I expected. A great deal of the book is wild conjecture. I erroneously thought if you mix gay and disney you'd have a fast paced thriller. This was not the case at all. I'm not even sure what this book is, (it reads like a very dull doctoral thesis) but I don't think that Micky is gay. I do think Walt was a misogynist and that is evident in all the evil women in his films. I do not think the women were meant to be drag queens as was speculated. Evil men are portrayed as feminine and evil women as masculine, not too big of a mystery.
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