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Truth, Lies, and Advertising: The Art of Account Planning
Jon Steel (Auteur) Moyenne des commentaires client :   (1)
En stock Livraison gratuite pour l'achat de cet article. Détails EUR 40,03
Book Description
Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach's Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay Chiat of Chiat/Day... Lire la suite |
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