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Twitter Power: How to Dominate Your Market One Tweet at a Time (Anglais) Relié – 6 mars 2009

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--Ce texte fait référence à l'édition Broché.

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Présentation de l'éditeur

The best guide to using Twitter to market to consumers–revised and better than ever

Since 2006, forward–thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must–have resource for any business leader who wants to keep up with the social media movement.

--Ce texte fait référence à l'édition Broché .

Quatrième de couverture

Revised and updated with the latest on successful Twitter marketing

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You′ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success.

Praise for Twitter Power

"As a forward–thinking entrepreneur, it′s clear to me that Twitter is a must–use for any smart businessperson online. Joel Comm′s Twitter Power is the must–read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."
Joseph Sugarman, Chairman and founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook

"Jam–packed with clever ways to leverage the Jovian social–networking power of Twitter. The ′Twitter as Help Desk′ idea alone is a fiendishly simple revolutionary idea."
Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)

"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."
Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine

--Ce texte fait référence à l'édition Broché .

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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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Amazon.com: 128 commentaires
60 internautes sur 70 ont trouvé ce commentaire utile 
Best Book On Twitter 10 février 2009
Par Amazon Customer - Publié sur Amazon.com
Format: Relié Achat vérifié
This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general.

8 internautes sur 8 ont trouvé ce commentaire utile 
If you want to be a successful Twit, you need this book. 24 février 2009
Par Rhiannon Bowman - Publié sur Amazon.com
Format: Relié
If you're interested in creating a successful Twitter account- especially one you hope will boost your bottom-line- you'll find the book is worth every cent.

It's obvious from the start of the book, which you'll want to read in front of your computer, that Comm wants readers to utilize it as a reference guide to get started and make productive use of their Twitter time- not be an end-all-be-all Twitter Bible (he leaves plenty of room for Twitter to upgrade).

New Twitter users will find the first three chapters immensely helpful, while those of us who are already Tweetie Birds (follow me @RhiBowman) could easily skip them. Though, I wouldn't, if I were you; you'll likely find a couple of wise tips you never knew you were looking for within those pages. They cover a brief history of social media, Twitter's recipe for success and how to get started- from choosing a user name to resources for designing your profile page.

While it's true much of the rest of the book is intended for business users, the good-to-know information will be helpful for those who are all about Twitter fun, too. Every Twitterer wants to build a following (chapter five), needs to "play nice" (chapter 12 covers legal-ese) and lots of groups might be interested in using Twitter to communicate with their members (chapter seven). But, business users will want to pay particularly close attention to the chapters on customer service, brand building and using Twitter as a tool to drive traffic to your Web site (and products).

The book is easy to use as a reference with its thorough contents page(s) and comprehensive index. So, for those who don't feel they have the time to read cover-to-cover, you can certainly pick through for the specific information you need to know.

Speaking of picking, I do have a couple of gripes. I'll start with typos; they're distracting. There aren't tons of them, but there are enough of them for me to mention them here. Second, of the many helpful Web sites Comm lists, I did find that he has a business interest in one of them (TwitPwr.com). Wish he would have disclosed that fact. (Maybe since the name is so close to the book's title he assumed we'd figure it out.) Lastly, his co-author Ken Burge, mentions a portion of the book's Web site several times in techy chapter 11 but, as of this writing, it's under construction. Of course, the book is only one week old. And, frankly, those are minor problems and shouldn't prevent you from reading the book.

Here's why: the book is going to help you increase your "followers" list and it will help you use Twitter more effectively- whether for business or for pleasure. For proof, look at the stats for my Twitter account. When I began reading the book- three days ago- I had 328 followers. Right now I have 454- and, I've only just begun to follow Comm's advice. Plus, I've gained followers that I genuinely like who I hope enjoy Tweeting with me.

I can't help but believe Comm would be proud of me for paying attention to the numbers.

Rhiannon Bowman, Freelance Writer
The Word Trade
17 internautes sur 20 ont trouvé ce commentaire utile 
If you're using Twitter you need to read Twitter Power! 6 février 2009
Par Miles Baker - Publié sur Amazon.com
Format: Relié
I've been following Joel on Twitter for over a year as of writing this. Over that time I've seen his Twitter following grow by thousands of followers! Watching this amazing growth and following Joel's tweets I've realized he definitely knows Twitter inside and out. I'm glad he's finally released all his knowledge and tips into book format.

Just in the the first few chapters Twitter Power covers the basics and potential mistakes I see SO MANY people making with Twitter. It then goes on to cover many other helpful aspects such as how to use Twitter to build your brand, getting help, building a team, applications you can use with Twitter, and more.

I highly recommend reading Twitter power for anyone that uses Twitter and wants to get the most out of it.
7 internautes sur 7 ont trouvé ce commentaire utile 
Destined to become THE guide for serious Twitterers 28 février 2009
Par Kelly Monaghan - Publié sur Amazon.com
Format: Relié Achat vérifié
Whenever I get involved in something new, I like to get the definitive source of information to make sure I do it right.

"Twitter Power" certainly fits the bill on that score. Lucid and well-written, the book will be my Baedeker as I navigate the world of Twitter and social media.

I only wish Comm had spent a little more time on the most basic of basics -- deciphering the Twitter interface and Twitter conventions, for example. It took me a while to figure some of that stuff out and I'm still learning.

He should also yell at his publisher for the sloppy editing job they did. Comm deserves better.

But these are minor carps. The book is a must for anyone who wants to get started with Twitter the right way and it is highly recommended.
15 internautes sur 18 ont trouvé ce commentaire utile 
Very disappointed in Twitter Power 20 mai 2009
Par Marian Marbury - Publié sur Amazon.com
Format: Relié
I found the book too basic in some ways, very redundant, and not particularly helpful. An example- lots of stuff on how to gain new followers (none of it particularly original) but nothing on how to manage all those followers. So you have 500 - how do you keep up with all those tweets? (answer- ignore most of them and use TweetDeck to help you focus on the people you find valuable and want to engage with). Save your money and read some of the helpful blogs available.
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