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UX for Lean Startups: Faster, Smarter User Experience Research and Design
 
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UX for Lean Startups: Faster, Smarter User Experience Research and Design [Format Kindle]

Laura Klein

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Présentation de l'éditeur

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.

No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.

  • Determine whether people will buy your product before you build it
  • Listen to your customers throughout the product’s lifecycle
  • Understand why you should design a test before you design a product
  • Get nine tools that are critical to designing your product
  • Discern the difference between necessary features and nice-to-haves
  • Learn how a Minimum Viable Product affects your UX decisions
  • Use A/B testing in conjunction with good UX practices
  • Speed up your product development process without sacrificing quality

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Amazon.com: 4.3 étoiles sur 5  43 commentaires
24 internautes sur 30 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Skip it... Ignore the "LEAN MAFIA" 5 star reviews 17 août 2013
Par Wildman Keith - Publié sur Amazon.com
Format:Relié|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
This book is filled with a lot of obvious advice.
It's as if somebody wrote a book on running a bar and advised you to have a good supply of beer and whiskey.
Or if you were going to start a painting business and they said to have some brushes, rollers, ladders and a sprayer for those times you wanted to spray on paint.
Inside this book you get such gems of wisdom as "do a little research" or "test your applications."
Want some more things you should do... "fix a bug, deal with an error, tweak an existing design, build a whole new product."
Gee, so just throwing something online and not bothering to fix it is not the right way to go??? Really??? Glad I read this book to find that out.
So I decided to check into a few of the people that gave this thing 5 star reviews.
The ones that I read their previous reviews were all fans of other "Lean" books such as Lean Analytics or they knew the author of other books in the series or so on.
It's a "you give my book a 5 star rating and I'll give yours a 5 star rating " club.
Maybe somebody can write a UX for BLOATED and OVERWEIGHT Startups. Sell it on the Weight Watchers web site maybe.
9 internautes sur 10 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A detailed book about UX, Research, MVP and Hypothesis Testing 19 mai 2013
Par Jose Papo - Publié sur Amazon.com
Format:Format Kindle
Laura Klein's book is fantastic. If you are expecting a web design, interaction design or color/look-feel design then you are in the wrong place. Laura writes about those things, but his focus is to show how a product team using the Lean Startup method need to iterate and test continuously the User Experience.

The best subjects and insights I liked in her book:

-- How to do Early Validation of problem/solution

-- Tips about MVP Experiments like Landing Pages, Concierge MVP, Fakes, Wizard of Oz, etc

-- When to use Qualitative versus Quantitative Research and Testing

-- A/B testing do's and don'ts

-- Design Hacks

It's always important to make sure that you read at least one of the books below to deeply understand why Lean Startup UX is so much focused on validation and hypothesis testing:

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)

And if you need more details about Analytics I strongly recommend you to read also:

Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

Jose Papo, from Brazil ( twitter: @josepapo )
6 internautes sur 7 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Applied Lean Theory 26 août 2013
Par Trevor Burnham - Publié sur Amazon.com
Format:Relié|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
It's difficult to evaluate this book because, depending on who you are, it could either be completely common-sensical or completely revelatory. There's very little "meat" in terms of case studies. Instead, the entire book assumes that you're a product manager who's interested in practicing the lean startup methodology and either haven't read Eric Ries' The Lean Startup or don't understand its implications for UX methodology.

The methodology advocated by the book boils down to:

1. If a feature would be expensive to implement, establish the need for it first by talking to users.
2. Once a feature is implemented, use metrics to test the hypothesis that it's solved the problem it was intended to solve.

To the book's credit, it provides good advice on how to validate proposed features without asking leading questions like "We're thinking of implementing Feature X. Do you think Feature X would be useful?" It also advocates talking to small groups of users frequently, rather than doing large-scale user testing occasionally or, worse, sending out surveys (a grossly overused tool for startups).

Overall, this is a light and sensible read, but don't expect any dazzling insights.
33 internautes sur 45 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Poorly Written, Get Your Return Label Ready 18 juin 2013
Par mic check one two one two - Publié sur Amazon.com
Format:Relié|Achat vérifié
As a software entrepreneur with a background in both visual design and complex web programming, I am currently reading The Lean Startup while developing my next product. I pre-ordered this book because I wanted to give this author the opportunity to speak about user-experience in tandem with the lean startup philosophy.

Most reviews I read on the book were here on Amazon, and all of them were 5 stars except one. Two things gave me pause-I couldn't understand how the book would have 5 stars even though it wasn't out yet, and there was 1 review that said this book was a "skip it". I went ahead and ordered it anyway, thinking that, if it wasn't that good, I'll simply return it.

I returned it.

The only thing this book has in common with The Lean Startup is its name. Unfortunately, it is written very poorly, and the author (or editor, I don't know) comes across as if they were simply trying to fill pages with text, as opposed to actually having something notable to write. For example, there is a methodology in presentations where you do 3 things: tell people what you are about to say, say it, and then tell people what you've said.

This author took that blueprint and applied it to this book literally, by writing sentences that describe what she is about to say in the next sentence, when she could have simply just said what she wanted to say from the beginning!

Kind of like the following sentence (this isn't out of the book but it's very similar to its writing):

--
Okay, so what I'm about to say is really important. Oh, and as a professional you may have already heard this. If you heard this then you'll know that this is important. You really need put your customers first because it's very important.
--

This is like a middle school book report.

Another thing that could stand to improve is the over-use of sarcasm. Maybe it was the author thinking that she's writing in her own "voice" but to me it came off as surly and unfunny. Here's an example of what is written in the book:

--
Have you ever used Amazon? Sure you have, you're human.
--

Those are 10 words that this book could have done without, and there are many, many more.

Also, there are so many platitudes throughout this book it's aggravating, and you can even see them in many of the 5 star reviews on this site. The main one is this:

--
If you are looking for a how-to on graphic design this isn't the book for you.
(or)
If you are looking for a how-to on starting a business this isn't the book for you.
(or)
If you are looking for a how-to on [insert specific expertise or topic] this isn't the book for you.
--

I'd suggest that the author not waste time speaking about who this book is not intended for and just focus on who it "is" for. This is basic technical writing structure! This book isn't for graphic designers...well it isn't for painters or plumbers or trapeze artists or rappers or bull terriers either! You could go down the list of who this book isn't for. Focus on who it "is" for, and the pre-requisites your readers are expected to have.

In addition, the suggestions in this book are highly generic. Using stock pre-built websites, email capture forms, and plug-in play shopping carts can have value but if someone doesn't understand WHY they are doing these things, they will, in fact, be wasting their time, and be just as lost as before they opened this book for guidance.

Anyway, I hope that Eric Reis has some much better quality control, or just kills this whole Lean Series Spinoff idea because books like this really become noise among his signals. If the author of this book is reading this, I think you should get some more people on your team to tell you the truth because this book is unacceptable. An expert making the affiliation with The Lean Startup book should be able to write something much better than this.

So I agree with that 1 review that mysteriously disappeared that suggested skipping this book and just reading The Lean Startup.

Lastly, Eric, it would be much better if the authors of these books came from other camps than your own, or if they did come from your own, they should talk about something completely different. Every time this author made reference to IMVU, it made me feel like this book was a product of nepotism. Again, they can come from your camp but they should at least offer something completely and utterly different than what you've already offered in The Lean Startup.

Skip this book and read The Lean Startup. This book is noise among signal.

Anyway, I hope this review helps to balance the other sterling ones.

Take care!
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Actionable advice for Agile Startups 25 août 2013
Par Steve Berczuk - Publié sur Amazon.com
Format:Relié|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
With a lively, if somewhat irreverant, tone , Laura Klein guides you through the process of starting a venture using UX as a gateway into finding a market and success. This book has pragmatic advice on what to do and how to do it now, and more importantly, what not to spend time on. Not just a concept book, this book discusses tools and detailed approaches. Klein addresses many of the concerns people might have about "skipping steps" in order to be lean, and explains the both the challenges and benefits of a lean approach to UX design. The author discusses how UX fits into an agile startup environment.

This book shares some of the irreverant tone of The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field .The author's tone takes a bit of getting used to, but the advice is good, and actionable, and the style of the writing emphasizes the "just do it" theme of the book.

This books has a slightly different audience than the earlier, similarly titled book Lean UX: Applying Lean Principles to Improve User Experience. Lean UX is more about how to apply Lean Principles to UX design, with an eye toward migrating from a non-iterative UX process to a more iterative, lean, agile process. That book seemed to be geared more towards UX professionals, though anyone who touches UX could benefit from it. This book addresses the needs of entrepreneurs and members of a startup who want to have a good UX, but can't waste a lot of time and effors on it. I'd reccommend that either individual get both books. But if you are building a startup, this one will give you the most actionable advice quickly.

You can benefit from reading both books. If you want to read one on UX, you might get more out Lean UX: Applying Lean Principles to Improve User Experience, but both books make for useful reading for any member of a team, from engineers to entrepreneurs, who wants to build a good product quickly.
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