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Unlabel: Selling You Without Selling Out (Anglais) MP3 CD – Livre audio, 1 octobre 2013

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--Ce texte fait référence à l'édition Relié.

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Descriptions du produit

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Unlabel
This book breaks down the anatomy of a personal brand as demonstrated by the Authenticity Formula:

images

Authenticity1 is equal to your unique voice,2 multiplied by truthfulness,3 plus your capacity for change,4 multiplied by range of emotional impact,5 raised to the power of imagination.6

images --Ce texte fait référence à l'édition Relié .

Revue de presse

"Marc is living proof that you can be a marketing and business whiz and still be a true artist." (CNBC)

Grand harmonic pop-culture convergence. Ecko is at a crossroads … the man is trying to step out from behind his rhino." (Rob Walker, The New York Times)

“No one has made STAR WARS cooler than ECKO. Marc's unique vision became a global force. This is the text book I wish I could have bought in college.” (George Lucas)

"[This] media mogul made millions by leveraging his ability to find the next big thing." (Business Insider)

"Ecko brings a sense of edgy wonder to his work." (Entrepreneur Magazine)

"The merging of different worlds is a recurring theme in Marc Ecko's life and in his work." (ABC Nightline)

"Marc Ecko imposes no limits on himself, or his sources of inspiration." (AskMen.com)

“Very, very creative. More edge than most." (Russell Simmons)

“In his role as entrepreneurial guru, Ecko is a sort of anti-Trump, using human frailty instead of unattainable omnificence to educate the next generation of dreamers….A compelling how-to guide…” (Kirkus Reviews)

"It is very rare to read an entire business book from cover to cover like you would a novel, and find within it a story that is so interesting and captivating that it immediately puts perspective on how you channel your own creativity and tell your own story. Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world, Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process. It is a success story, to be sure, but it’s one that shares the bruises, scars, and painful mistakes that every entrepreneur and business owner will experience (or some variation of) on the way to becoming his or her own authentic ‘brand.’" (800-CEO-READ) --Ce texte fait référence à l'édition Relié .

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Format: MP3 CD Achat vérifié
une très bonne prestation mais un peu surprise de recevoir un livre audio, je m'attendais à un livre physique mais apparement j'ai mal commandé. Donc je fais avec...
Par contre c'est un peu compliqué quand je m'attendais à analyser des schema de construction de marque, je dois les imaginer !
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: HASH(0x9efa1240) étoiles sur 5 136 commentaires
27 internautes sur 29 ont trouvé ce commentaire utile 
HASH(0x9ecd6d8c) étoiles sur 5 Wish This Book Would Have Been Around When I Was 20 5 novembre 2013
Par Tonya A. Ratliff-garrison - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
This book couldn't have come at a better time in my life.

On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation where an insecure boss stole my brainchild as his own.

I felt exploited, as if I was used only for my innovative and creative brain. Wham, bam, thank you, ma'am. At 50 years old, I felt my career was over, and there was no way for me to achieve my life-long dreams. But Marc's book has helped me realize that is not the case, and that there is more to ME and my life than just one creation.

I'm still a "creator" and by using Marc's Authenticity Formula, I've shed the labels that were weighing me down and have discovered my brand, my authentic self.

Thanks, Marc! I just wish this book had been around when I was 20. I've already bought a copy for a friend in her own startup and I'm buying the book for each of my four 20-something children as their holiday gifts this year.
33 internautes sur 39 ont trouvé ce commentaire utile 
HASH(0x9ecb6084) étoiles sur 5 This is the handbook for creative entrepreneurs 1 octobre 2013
Par Derek Halpern - Publié sur Amazon.com
Format: Relié
I had the opportunity to read through Marc Ecko's book - and the short of it is this: It was GREAT!

I run a website called Social Triggers, and I was sent an advanced copy of the book because I interviewed Marc Ecko on my podcast Social Triggers Insider.

Just wanted to be up front and disclose. That said, here's why I thought this book was one of the better business books I read this year:

1. This book was a GREAT mix between Marc sharing personal anecdotes from within his life, and action tips that other small business owners and entrepreneurs can use to further their business. In my experience, books either go too far to the left or right in this regard whereas I believe Marc stayed right in the middle.

2. Unlike most other business books written by business experts about themselves, Marc is super honest about his shortcomings and failures. There's a section he calls "Marc in Ecko Land." I believe his mistakes is something many newly successful entrepreneurs and business owners can fall prey to. While reading it, I couldn't help but think "I better not..."

3. The book is beautifully designed. It's got great information, action tips, but what makes this a pleasure is the GREAT pictures throughout the book to illustrate his points and his past.

That all said, this book has a little something for everyone:

1. If you're looking to get attention of influencers, the strategies he shares behind what he calls "The Swag Bomb" is a great way to do it.

2. If you're looking to get into self-development, the document he referred to as "Marc Ecko in 2010" is a great strategy. Just don't take it too far else you risk going to Ecko land ;-)

3. We live in a world where tech companies are all the rage. But hearing a second by second account of how a clothing company did it was great inspiration for anyone who isn't in the tech business.

4. If you feel like you're prone to financial issues, you'll see the failure Marc experience while running his company. You can use this as inspiration for yourself.

5. And a whole lot more.

Hope this helps!
13 internautes sur 14 ont trouvé ce commentaire utile 
HASH(0x9f0cc414) étoiles sur 5 Palm Fronds 3 octobre 2013
Par Scott Thrift - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Half way through the Kindle edition and I am already deeply grateful for the insights I've gleaned so far from Mr. Ecko's Unlabel.

What I've been able to see through Marc's eyes is invaluable. There is a real sense of history at play here that fortifies the designers focus on authenticity.

From drawing up 'Vote for Me' flyers to become the student body president in high school to the advanced maneuvers of 'velvet roping' an empty trade show booth with his brand placed elegantly atop a pedestal; there is a constant affirmation in nearly every page of the sheer value of doubling down on originality.

More than a rags to riches story, Ecko's tale is loaded with self effacing admissions of the dangerous side effects of success and lessons on how to counteract them with actual stress tested wisdom.

I've been aware of Ecko only intermittently through the mind stamping Rhino brand and I seem to recall when Getting Up, his foray into video game design came out but I'm someone who has always been suspicious of Graffiti as an art form.

Miraculously early on in the book I was educated by Marc, that what one mostly sees on the street in the form of 'graffiti' are called 'toys' - a moniker for nascent writers whose pens are cans. This seemingly minor insight clarified a confusion I have held for quite some time, namely, 'why does 98% of graffiti just look like practice?' now I know it's just a bunch of 'toys' and that graffiti, like any art, blossoms only after hours, days and potentially years of perfecting a style before you should manage Getting Up your first time. Wasn't it Voltaire who said 'one must write volumes before signing ones own name'? That idea wasn't lost on the ethos of Ecko.

Marc possesses that rare quality of a talent who knows he's got it but takes the time to get it right it in seemingly every aspect of his creative and professional life. I've read it non-stop until I decided to write this review. It reminds me of the 'innocence' of the 80's and 90's. An innocence that is, perhaps against our better judgement, present with us now. And without fail we'll look back on this time, today, in twenty years with the same reverence and nostalgia.

I mean I can hear the Beastie Boys saying "Ali Baba and the 40 thieves" in unison inside this guys garage where everything is possible as he bangs out another custom airbrush design or perfects the 100th palm frond.

I have enjoyed the read and as someone starting a new company his insights are a shot in the arm of perfect timing. I would not have found out about this book if it wasn't for his upcoming Skillshare class that I fully intend on taking. Can't wait to read the rest of where the journey takes him and what he has to say about it. Well done.

post-thought: There is some talk in the book referencing a change in the brand name from echo to ecko which I distinctly remember doing second takes on when it happened. I bring it up because there is something beautiful about the fact that Ecko (with the K) is so much more powerful and true and right for the brand than the 'original'. The philosophical underpinning of this realization in their company and also in the reader is a profound example of the power of being okay with moving forward even though you are not and cannot be sure of how the creative evolution of your business will refine itself. I found this passage and several others extremely encouraging. Just trust it.
scottthrift
8 internautes sur 9 ont trouvé ce commentaire utile 
HASH(0x9ec7dfc0) étoiles sur 5 One for the "Doers" 6 octobre 2013
Par Chris - Publié sur Amazon.com
Format: Relié
'Unlabel' is a more authentic business book than you will find from other successful businessmen. Marc does a great job explaining his story, how he has been successful and helps you cut through BS. His writing style is really relatable and this is a book you can read in 2 days. You can almost hear him talking to you as you read the book. It is filled with endless creativity. I really like how he has used a number of 'equations' to bring some of the concepts to life.

If you don't know who Marc is, he is a very successful individual with a wide range of interests. He has his own fashion line and started Complex media. He is also the guy who faked out the country by 'tagging' Air Force One. One of my favorite PR stories of all time. He also bought Mark McGwire's record breaking baseball and sent it to outer space. Pretty cool guy.

So who should buy this book? Marketers. Artists. Entrepreneurs. Creators. Inventors. Writers. In a nutshell, "doers".

I believe you will find this book inspirational and really enjoyable to read. I've bought a few copies for friends in the advertising and marketing industry. Looking forward to hearing their thoughts.
6 internautes sur 7 ont trouvé ce commentaire utile 
HASH(0x9e8f4a74) étoiles sur 5 Assess My Ideas 27 octobre 2013
Par Chameleon - Publié sur Amazon.com
Format: Relié
I got a lot of great mileage out of Dr. Andy' s book, Creativity, 63 short exercises to a Happier Life, but wanted to look at the business and sales side of the equation, so I read Unlabel: Selling You Without Selling Out.

With someone as successful as Marc Ecko, I was confident that there would be proven tips for working out my entrepreneurship. The book offered practical and relevant information that oftentimes goes ignored. It allowed me to systematically assess my ideas and make them stronger or change them if they didn't pass the test.

I think the best part of all this is that my foundation is strong. We put the wrong amount of emphasis on the wrong parts, and don't realize that the fundamental and conceptual aspects are actually the things that attract success. It took patience and diligence, but it was well worth the critical analysis of the business side.
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