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Unstoppable Referrals: 10x Referrals Half the Effort (English Edition) [Format Kindle]

Steve Gordon

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Descriptions du produit

Présentation de l'éditeur

Take Command of Your Referrals

Marketing strategist Steve Gordon dares you to re-evaluate your approach to attracting referrals and shows you a contrarian approach to referrals that will have you kicking yourself for not reading this book sooner.

Gordon doesn't offer stale advice like "ask more often" or "improve customer service" or "use this script!" He gives you a paradigm shifting approach to getting loads more referrals, while spending less time, effort and energy. You'll finally see a path to attracting a predictable stream of referrals to your business...without ever "begging" for a referral again!


The three ways to increase your referrability
The trick to getting 5-10 referrals in your very next client meeting
Why "asking more" rarely leads to more referrals
The secret reason you're not getting more referrals
Why chasing "referral partners" is a waste of time

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 848 KB
  • Nombre de pages de l'édition imprimée : 177 pages
  • Pagination - ISBN de l'édition imprimée de référence : 0990494101
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : Unstoppable CEO Press (1 juillet 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00LG96EHC
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Activé
  • Classement des meilleures ventes d'Amazon: n°68.439 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)

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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.7 étoiles sur 5  41 commentaires
12 internautes sur 12 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Superb manual - practical advice on creating a torrent of referral business 15 octobre 2014
Par Srikumar S. Rao - Publié sur Amazon.com
I have read many books on referrals and most of them gave variations of the same advice: 1) Ask for them. If you are not getting them, ask more often. 2) Ask more people 3) Ask different people. Sometimes this can get ludicrous. I remember one person saying that hairdressers can be good referral sources for neurosurgeons. Still not sure if the author was being tongue-in-cheek or serious.

The vast majority of service businesses feel that they get more than half their business from referrals. The vast majority of service businesses do not have a program in place to ask for referrals. And the vast majority of businesspersons - many quite astute - do NOT ask for referrals.

Why is this? Gordon does an exemplary job of outlining why smart people do not ask for referrals and why well intentioned peope do not give them to the detriment of both.

You don't ask for referrals because it makes you come across as 'greedy' or 'needy' and makes you a supplicant. Who needs that?

Your best customers do not give referrals - especially in high-trust-needed fields like financial services - because they do not want to be seen as unleashing sales pressure on their valued contacts. If it does not work out they have injured relations with both their contact and you. Why risk this? Easier to do nothing.

The real 800 pound gorilla in the room is that persons are rarely ready to 'buy now' and no one wants to get into a situation where he is either unleashing a salesperson on someone else or fending off a sales person unleashed by someone else.

Gordon's solution is simple and extremely powerful. And elegant. It makes immediate sense when you understand the inner dynamics at work in any referral situation.

The way out is to remove any suggestion of sales. No pressure. No salesperson will even call. And deliver such great value that the prospect/client will fall over herself to let all her friends know about you and what you do.

It CAN be done. Gordon gives step by careful step methods of doing exactly that. Then he goes further by showing you how to get sources to refer you and then he goes even further by showing you how to build relations with sources who will refer you.

There is a lot more such as how to become a person worth referring and how to get bunches of referrals at once rather than in onesies and twosies and how to nurture the referrals you get till they become customers.

Get this book. You will not regret it and it will help your business grow.
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 No pressure referrals, that work -- brilliant stuff. 3 avril 2015
Par Mr. Adam C. Franklin - Publié sur Amazon.com
Format:Format Kindle
Steve acknowledges that the traditional referral model, whilst it can be effective, is an incredibly uncomfortable one (which means it rarely gets implemented). It simply goes like this, “ask happy customers for referrals.” But it is severely flawed and here’s why.

If I have a great experience with a vendor, say my insurance guy, he asks me to refer him to a friend who may also benefit from his services. This is flawed because it puts me under pressure to ‘dob someone in’ for what is essentially a sales call. Plus it puts my friend in the position where he is under implicit sales pressure — he must either reject the sales offer and risk offending me and my vendor, or walk away with a lighter wallet. Not a pleasant position. Any business owner is conscious of the uncomfortable position we put people in by asking them for referrals, so we don’t do it. And fair enough too. But there is a better way.

Create an educational “referral kit” that people can give to their friends for free, that includes no contact with you (the seller). This eliminate any sales pressure because they are not being asked to meet with you, and it makes you easy to refer because people can now able to ‘help’ their friends, not ‘dob’ them in for sales call. Then once a prospect has consumed your valuable material they are then in the position where they can contact you. A much more pleasant and effective referral approach.
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The subtitle is no joke. 15 juillet 2014
Par Donnie Bryant - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
When you see "10x Referrals, Half the Effort," you desperately want to believe it. Then common sense and experience creep in through the back door of your mind, telling you not to get your hopes up. Such a statement could only be hype.

In the case of Steve's book, you can believe the claim.

Unstoppable Referrals explains why the "normal way" of soliciting referrals is so ineffective for most people. The concepts and actionable strategies it contains will help you eliminate the obstacles and awkwardness, giving you a blueprint to build a referral machine that yields hard-to-believe results.

If you're like me, this book will transform the way you do business before you're even finished reading.
16 internautes sur 19 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 A giant marketing pitch to up sell you on his program 9 janvier 2015
Par Kevin - Publié sur Amazon.com
Format:Format Kindle
Pretty much a giant sales pitch. The book had little actual use cases and everything points you to buying into the program with the actual plans and use cases. This is basically a very well crafted marketing piece. It gives you just enough information to make you want to buy the more expensive plans from Steve Gordon. It is a brilliant from his marketing perspective but almost useless if you think you are going to really learn how to get 10x the referrals after reading this book.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Having participated in some of the best referral marketing groups known to man 3 juillet 2014
Par S. Weisman - Publié sur Amazon.com
Format:Format Kindle
Having participated in some of the best referral marketing groups known to man, such as BNI (Business Networking International), I found Steve's assessment of the referral marketing game spot on. Even in those great referral marketing groups, making referrals is still uncomfortable and awkward at best unless the person specifically has a need in the moment.

The approach Steve outlines in the book marries referral marketing with the concept of farming for business and planting many seeds. His approach is practical, systematic and makes so much sense.

And, best of all, Steve's suggested approach makes it a no brainer and simple for someone to refer another whom they know, like and trust.

Nice job Steve for taking referral marketing to a whole 'nother level. I can't wait 'til my referral partners read this and we exponentially expand our reach for each other.
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