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Unstoppable Referrals: 10x Referrals Half the Effort (English Edition) [Format Kindle]

Steve Gordon

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Descriptions du produit

Présentation de l'éditeur

Take Command of Your Referrals

Marketing strategist Steve Gordon dares you to re-evaluate your approach to attracting referrals and shows you a contrarian approach to referrals that will have you kicking yourself for not reading this book sooner.

Gordon doesn't offer stale advice like "ask more often" or "improve customer service" or "use this script!" He gives you a paradigm shifting approach to getting loads more referrals, while spending less time, effort and energy. You'll finally see a path to attracting a predictable stream of referrals to your business...without ever "begging" for a referral again!


The three ways to increase your referrability
The trick to getting 5-10 referrals in your very next client meeting
Why "asking more" rarely leads to more referrals
The secret reason you're not getting more referrals
Why chasing "referral partners" is a waste of time

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 809 KB
  • Nombre de pages de l'édition imprimée : 122 pages
  • Pagination - ISBN de l'édition imprimée de référence : 0990494101
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : Unstoppable CEO Press (1 juillet 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00LG96EHC
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Classement des meilleures ventes d'Amazon: n°343.884 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles sur (beta) 4.8 étoiles sur 5  31 commentaires
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Superb manual - practical advice on creating a torrent of referral business 15 octobre 2014
Par Srikumar S. Rao - Publié sur
I have read many books on referrals and most of them gave variations of the same advice: 1) Ask for them. If you are not getting them, ask more often. 2) Ask more people 3) Ask different people. Sometimes this can get ludicrous. I remember one person saying that hairdressers can be good referral sources for neurosurgeons. Still not sure if the author was being tongue-in-cheek or serious.

The vast majority of service businesses feel that they get more than half their business from referrals. The vast majority of service businesses do not have a program in place to ask for referrals. And the vast majority of businesspersons - many quite astute - do NOT ask for referrals.

Why is this? Gordon does an exemplary job of outlining why smart people do not ask for referrals and why well intentioned peope do not give them to the detriment of both.

You don't ask for referrals because it makes you come across as 'greedy' or 'needy' and makes you a supplicant. Who needs that?

Your best customers do not give referrals - especially in high-trust-needed fields like financial services - because they do not want to be seen as unleashing sales pressure on their valued contacts. If it does not work out they have injured relations with both their contact and you. Why risk this? Easier to do nothing.

The real 800 pound gorilla in the room is that persons are rarely ready to 'buy now' and no one wants to get into a situation where he is either unleashing a salesperson on someone else or fending off a sales person unleashed by someone else.

Gordon's solution is simple and extremely powerful. And elegant. It makes immediate sense when you understand the inner dynamics at work in any referral situation.

The way out is to remove any suggestion of sales. No pressure. No salesperson will even call. And deliver such great value that the prospect/client will fall over herself to let all her friends know about you and what you do.

It CAN be done. Gordon gives step by careful step methods of doing exactly that. Then he goes further by showing you how to get sources to refer you and then he goes even further by showing you how to build relations with sources who will refer you.

There is a lot more such as how to become a person worth referring and how to get bunches of referrals at once rather than in onesies and twosies and how to nurture the referrals you get till they become customers.

Get this book. You will not regret it and it will help your business grow.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 I have to say I was tempted to carry on reading over dinner but thought my bad manners might be noticed 4 juillet 2014
Par Stefan Drew - Publié sur
Format:Format Kindle
I was privileged in being asked to review an early draft of this book.

I planned to do it the following week but had a few minutes to spare so made a start. This became the start of a revelation that had me writing back to Steve in admiration.

This is what I wrote in my next email.....

"My weekend guests got stuck in traffic Friday night so rather than wait to read the book next week I made a start on it. Half way through I was hoping they wouldn't arrive yet as I was reading the book.

They arrived late but I still hadn't finished the book ..... I have to say I was tempted to carry on reading over dinner but thought my bad manners might be noticed, especially as I was cooking for them. So Saturday morning I woke early and finished it."

My quote to him read

"This book will quickly become a "must read" and "must implement" for any serious business person. It is an easy read that distills Steve's extensive knowledge and experience in getting business referrals.

Easy to understand, this book provides the knowledge needed to bring in the extra revenue that can add millions to the bottom line. Within 24 hours of reading I'd started to implement the advice Steve gives and saw results right away."

I've known Steve for a while now, we mastermind together, I've learnt to trust his judgement and take his advice. He really knows what he is doing and does it exceedingly well.

I could have just added the quote i supplied Steve for his book to this site .. but I wanted you to hear the whole story. It is rare I stop what I'm doing and get mesmerized by any book .. Unstoppable Referrals do that to me and i fully recommend it.
3 internautes sur 3 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 A giant marketing pitch to up sell you on his program 9 janvier 2015
Par Kevin - Publié sur
Format:Format Kindle
Pretty much a giant sales pitch. The book had little actual use cases and everything points you to buying into the program with the actual plans and use cases. This is basically a very well crafted marketing piece. It gives you just enough information to make you want to buy the more expensive plans from Steve Gordon. It is a brilliant from his marketing perspective but almost useless if you think you are going to really learn how to get 10x the referrals after reading this book.
3 internautes sur 3 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Pretty vague without a lot of real world examples 11 janvier 2015
Par Heather A. Vanek - Publié sur
Format:Format Kindle|Achat vérifié
Meh. Pretty vague without a lot of real world examples. It's also pretty annoying when the author constantly says " in chapter x I'll explain how to do this". Seems like there was more talking about what he was going to say than actually saying it. I'm pretty sure this is just one of those books that is not actually meant to educate, but rather to get you to buy the authors services.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Shockingly valuable ... and I don't use those words lightly 4 décembre 2014
Par Chris Aram - Publié sur
Format:Format Kindle|Achat vérifié
I co-founded a SaaS and have since spent months reading just about every marketing book I can get my hands on. We serve wedding vendors in particular but needless to say, I'm always looking for ways to build great relationships and grow our referral base as well.

I picked this book up thinking that I had a decent grip on this topic. Wow, was I wrong.

Steve takes us deep into the often counterintuitive psychology behind making (and receiving) referrals. Lots of things that had never occurred to me (or the authors of other books on this topic, apparently.) He's a great writer with an authentic, relational approach to the process.

Best of all, all of this stuff is incredibly actionable. There are lots of examples but he presents the guiding principles in a very clear, straightforward way.

Rarely does a book take a complex, intimidating subject and boil it down to answers that are so crystal clear. There are lots of bonus insights into the rest of the sales cycle too. I can't recommend it highly enough.
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