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1. Is the book too simple? No, it's supposed to be simple. Lowe herself explains in the title, and in the preface, that this book is meant to be ``Graham and Dodd made easy''. She did a good job; that's just what the book is. After you read this book, you should think about moving on to Graham and Dodd--but this book is a good start.
2. What's wrong with quoting successful folks like Buffet, Graham and Lynch? Remember, this book is ``Graham and Dodd made easy'', so it's bound to contain lots of references to Graham and Dodd. Naturally, it also contains quotes from Graham's most successful disciple, Warren Buffet. The quotes are well chosen, so Lowe has done us a service. She has distilled the wisdom of the master.
3. Should Lowe make recommendations, like ``use this formula; don't use that one''? I don't think so. The problem with value investing is that no one formula perfectly captures business worth. If there were a simple formula, then everyone would be a millionaire. The fact is that you need to know several different ways of looking at company value. Each way is reasonable. Your personality, viewpoint and tolerance for uncertainty decides how you weight these different variables. However you do it, you will be exactly as successful as you are careful and businesslike.
So all around, I think this book is an excellent introduction to value investing. It captures the spirit of great investors, while remaining readable and clear. Well worth your time.
Having recently undertaken the wonderful journey of studying Benjamin Graham and Warren Buffett through reading most of their writings, I felt obligated to comment on this book. Many important concepts are nicely explained, and the format is pleasing, however, a disturbingly significant number of facts presented are gross misinterpretations.
The author does a nice job of explaining commonly used Wall Street terminology and concepts, for the novice. However, she fails in the infinitely more important task of consistently explaining the core concepts of investing (and not just stock speculating -- as so many of us all too often do).
Two (among the many) misleading points involve investment diversification and Buffett's used cigar-butt approach. She implies both Graham and Buffett whole-heartedly embrace diversification. Unless I have been reading the wrong Graham and Buffett, they certainly do not do so, unconditionally. The author further misrepresents Buffett when she actually leaves it that he finds the "cigar butt" approach, a wise way to buy businesses. He indeed called that method, "foolish" [Mr. Buffett: if that is no longer the case, please excuse my error.]
If you are searching for enlightenment, the way I was, you will be 1000 times better served to read "The Essays of Warren Buffett", arranged by Cunningham and, of course, Graham's "The Intelligent Investor".
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