Vincent DUCREY is co-founder and CEO of HUB Institute, he’s the chairman of the HUBFORUM Conference as well.
Vincent expertise stems from his 14 years career in all areas of marketing and communications: entrepreneurship, digital strategy consultancy, co-head of 2007 Presidential digital campaign and digital communication adviser at the French Government. A governmental and business experiences with missions in Brazil, Russia, Africa, the Middle East, the US and Europe.
Vincent is bilingual, he hold a management degree from Paris Descartes University, a master degree in Information Science from Paris Panthéon Assas University and a summer session at New York University Stern Business School.
Throughout his career, Vincent has collected a large number of observations and insights into the mechanisms of influence and new information channels, that he formulated into a method he calls the HUB management. It models the power of relationships and their impact on the ability to engage on each touch points of the media/brand sphere. From this simple and unique formula, Vincent identified actions, tools, and profiles to optimize real time communication and marketing.
As the result of this methodology and his research Vincent publish in 2010, « The Guide ok lInfluence » Eyrolles (in French). His first book was the 2011 French Economy Academy Award Winner.