Book Description
Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.
* Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free
* Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making
* Shows how to solve numerous business problems by applying various tools and techniques
* Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
* Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free
* Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making
* Shows how to solve numerous business problems by applying various tools and techniques
* Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
JA Majors Book Info
Describes how various types of business problems can be solved using visual mining techniques. Presents a step by step methodology for implementing visual mining techniques into your own business intelligence project. Softcover.
