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That said, don't mistake "serious" for boring. The text is very reader-friendly, and the all important "how-to" sections, which cover not only blog creation, but an in-depth look at some of the most popular blog tools, are extremely helpful.
If you buy only one book about blogging, you can't go wrong with this one. I bought it in addition to Biz Stone's "Blogging: Genius Strategies for Instant Web Content." Of the two, I like Stone's book a little better, which is why I give this one only 4 stars. My preference is based solely on the fact that Stone's book is a bit more concise and amusing. Still, for comparisons of the various blog tools, this book can't be beat. This is quite a compliment, considering that the authors are some of the key folks behind, or associated with, the Blogger.com technology. Their even-handed analysis of the other major tools is thus all the more credible and helpful.
Paul, Matt, and Meg have a very readable style. I wish they would write more books...
The authors of "We Blog" go to great lengths to make weblogs seem deeper and more of a topic for study than they really are. The companion website for the book, blogroots.com, is often full of angst about articles in the popular press misrepresenting weblogs as simply diaries or the phantom topic of "journalists vs. webloggers." It all gets tiresome after a while, and it isn't worth buying a book about. Maybe, just maybe, it's the newer breed of webloggers, the ones without agendas, that are making the medium interesting.
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