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Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.
Lots of companies have spent lots of time and money collecting data and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.
Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational
Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they′ve funded.
Guy Kawasaki, Co–founder of Alltop & Garage Technology Ventures
When people ask, who is the smartest guy in the room when it comes to online marketing? only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer s desk. It s powerful, awesome and actionable.
Mitch Joel, President of Twist Image & author of Six Pixels of Separation
Shift to Data–Driven Decision Making and Leverage the Complete Power of All Web Data
The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next–generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.
In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.
While expanding upon the industry–shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today′s quickly evolving web technologies and trends including social media, video, mobile, and online user–centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.
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