Performance Measurement and Metrics, August 03
"...the content is solid and valuable...a book worth buying..."
Internet News Bulletin, 18 September 2002
…A great book which actually manages to make a boring subject worth reading about…
Internet News Bulletin, 18 September 2002
"...A great book which actually manages to make a boring subject worth reading about..."
Suchmaschinen Optimierung (German), 17 September 2002
"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..."
Internet News Bulletin, 18 September 2002
"...A great book which actually manages to make a boring subject worth reading about..."
Computer Bulletin, May 2003
"...a useful book...useful to anyone in web development..."
Book Description
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
* Companion Web site contains links to online tools, resources, and white papers
* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
* Companion Web site contains links to online tools, resources, and white papers
JA Majors Book Info
Uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. Explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace. Softcover.
