Revue de presse
"...A great book which actually manages to make a boring subject worth reading about..." ( Internet News Bulletin , 18 September 2002) "...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002) "...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002) "...a useful book...useful to anyone in web development..." ( Computer Bulletin , May 2003) "...if you have lots of money and lots of staff, I would recommend you get this book..." ( Cvu , June 2003) "...the content is solid and valuable...a book worth buying..." ( Performance Measurement and Metrics , August 03)
Présentation de l'éditeur
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0–471–41621–5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
Quatrième de couverture
Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace. Web Metrics provides you with everything you′ll need to know to measure your online business strategy, including: ∗ Types of Web metrics tools, services, techniques, and standards for Web measurement ∗ Ways to fully integrate Web metrics with the customer experience ∗ Details on how to use metrics to meet specific business goals The companion Web site includes links to online tools, resources, and white papers.
Biographie de l'auteur
JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.