Why This Book Right Now? Presenting a Workflow that Works. Case Study: Smug.
Foreword by Jeffrey Veen.
Case Study: Baby Center.
1. Keys to a Successful Redesign.
2. One Process Fits All.
Phase 1: Defining the Project. Phase 2: Developing Site Structure. Phase 3: Visual Design and Testing. Phase 4: Production and QA. Phase 5: Launch and Beyond. Chapter Summary. Case Study: LiquidMedium.
3. Phase 1: Defining the Project.
Gathering Information. Understanding Your Audience. Analyzing Your Industry. Discovery Summary. Determining Overall Goals. Preparing a Creative Brief. Creating a Project Plan. Setting the Budget. Creating Schedules. Assigning Your Project Team. Setting Up Staging Areas. Kicking Off the Project. Phase 1 Summary. Case Study: Internap.
4. Phase 2: Developing Site Structure.
Addressing Content. Auditing Existing Content. Outlining Content. Creating a Content Delivery Plan. Sitemapping. Setting Naming Conventions. Wireframing. Addressing Navigation. Naming and Labeling. Defining Key User Paths. Phase 2 Summary. Case Study: K2 Skates.
5. Phase 3:Visual Design and Testing.
Starting the Creative Process. Confirming Flow and Functionality. Creating Graphic Templates. Creating a Design Style Guide. Phase 3 Summary. Case Study: DiverseWorks.
6. Phase 4: Production and QA.
Assessing Project Status. Establishing Guidelines. Setting File Structure. Slicing and Optimization. Creating HTML Templates and Pages. Implementing Light Scripting. Populating Pages. Integrating Backend Development. Understanding Quality Assurance Testing. Creating a QA Plan. Prioritizing and Fixing Bugs. Conducting a Final Check. Phase 4 Summary. Case Study: Janus.
7. Phase 5: Launch and Beyond.
Handing Off. Going Live. Maintaining the Site. Phase 5 Summary. Case Study: Food.com.
8. Testing for Usability.
Understanding Usability. Conducting Usability Tests: A Four-Step Process. Chapter Summary. Case Study: Casey Claybourne.
9. Analyzing Your Competition.
Formal Industry Analysis vs. Informal Features Analysis. Conducting an Analysis. Chapter Summary.