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Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web [Anglais] [Broché]

Evan I. Schwartz

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Descriptions du produit

Revue de presse

On recense aujourd'hui environ 10 000 000 d'internautes connectés quotidiennement et la création d'un site Web par minute. Conclusion : aucune entreprise ne peut ignorer le phénomène internet au risque de se détourner d'un «vaste marché numérique». C'est pourquoi l'auteur, ancien éditorialiste pour «Business Week», définit neuf principes pour saisir les opportunités marketing offertes par le Web. Il en examine les nouvelles règles économiques et les incidences sur les comportements d'achats des consommateurs. -- Idées clés, par Business Digest --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Détails sur le produit

  • Broché: 257 pages
  • Editeur : Bantam Doubleday Dell Publishing Group; Édition : Reprint (31 décembre 1998)
  • Langue : Anglais
  • ISBN-10: 0767901347
  • ISBN-13: 978-0767901345
  • Dimensions du produit: 20,8 x 14 x 2 cm
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16 internautes sur 17 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Very helpful. 11 janvier 2000
Par J. Weese - Publié sur
Format:Broché|Achat vérifié
I think Evan Schwartz has defined 9 good principles which could be really helpful to any e-commerce site owner who seeks to increase business. The 9 principles really do not change with every new computer chip or browser software created but rather hold true with most humans and what they are looking for on the Internet. Such principles like: add value to the information presented on your website, don't just make your site a virtual brochure but make it something interesting that people want to return to again and again. Give it a sense of community that makes people feel "at home" when visiting your site (like Amazon.) Other principles: traditional mass-media advertising (pushing your message on consummers) does not work on the Internet, rather advertisers need to seek information from users to customize the advertizements to Internet users' tastes and preferences (Amazon does this with its book recommendations based on which books you have ordered from the site.) Schwartz also states that even small e-commerce sites can compete with the "big boys" because the Internet provides a medium from which these sites can carve a niche market. Overall, this book is jammed with good ideas and case studies (though dated) that illustrate how each of his nine principles can be used to increase business. This book lays a good foundation for other books like Digital Darwinism or Net Success.
11 internautes sur 11 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 This chap knows what he is talking about! 28 janvier 2000
Par Un client - Publié sur
Reading Schwartz was a refreshing change. I came late to this area and have been playing catch up. Unfortunately I started with Blown to Bits and the Killer App type of book and discovered this by accident. I was hestitant since the book is "old" in internet terms. However, I must say that this books contain more down to earth principles that are really useful compared to the other hype out there. Value per page definitely beats the others hollow (e.g., Killer App, Blur, Blown to bits, Schwartz is very focussed, and precise in what he has to say. There is very little fluff in this book so it may take some time to read. All of it (at least most of it!) is actionable. His examples are EXCELLENT! I can't wait to get started on his next book - Digital Darwinism. You'll be making a big mistake if you pass over this book just because of its publication date.
7 internautes sur 7 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 very good introduction to e-commerce 27 octobre 1999
Par Un client - Publié sur
This book is a quick read and a good introduction to doing business on the web. It focuses less on dry economic aspects, and more on web marketing. Digital Darwinism picks up where this leaves off.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Easy Reading and Full of ideas.... 4 octobre 1999
Par Un client - Publié sur
The problem with reading most computer books is that they are full of technological jargon and phrases unfamiliar to most of us. Webonomics is easy to read and full of many, many wonderful ideas. Webonomics should be required reading for those looking to write and publish a web site. Webonomics is one of the best books I've read in a long time. I highly recommend it. Hurrah to the author!!! Sal Gonzalez
4 internautes sur 4 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Great Book Examining Early History of Web Economics 12 avril 2001
Par JI LUO - Publié sur
Book Review for San Jose State University BUS 240-Ecommerce Class by Ji Luo
This book is a great summary and a proponent for doing everything online *if* the time is 1997. The book relies heavily on dated case studies of pioneering companies that were successful in the mid 90's. Buzzwords such as "eyeballs", "page views", and "stickiness" were used in this book to show the craze and the fascination the author and society had with the potential of the Internet in the mid 90's as a marketing tool. Some of the companies mentioned did indeed start off brilliantly. However, the realization that profitability is the key to business, coupled with various legal and ethical issues has tarnished (or bankrupted) these same companies.
However, the book certainly has its great moments. Some of its predictions of how Internet will change the face of economy continue to hold true. The Internet has brought unprecedented convenience and information to the consumer and that is shaping businesses everywhere. People can now buy cars and airplane tickets online anytime and almost always at a lower price. This eliminates the job functions of a travel agent or a car salesman. Phenomenon similar to that will continue to happen as the Internet is reshaping the way people do things. The question still remains "What are the appropriate methods and the path to profitability?" The prediction that Internet has made the world smaller and that it's evolution will be a global matter has also proven to be true. Indeed, the greatest growths in Internet commerce are taking place in Asia and Europe. It's common to see today's Hong Kong cinema glorifying the "Net Geeks" and twenty-something dotcom millionaires. These exact same things were glorified in the American media in the early to mid 1990's.
In conclusion, I felt the visions painted in this book are mostly valid. However, in light of the current economy, some of the "successful" methods and case studies done by the author to support his points are not. The writing style is very easy to follow and I would recommend this book as a first read to anyone wanting to bring his or her physical business virtual. The book summarizes the Internet's potential as a marketing tool. Yet, how to successfully tap that potential remains to be verified.
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