Description
"Dinosaurs learn how to innovate. The real meat is in Loudons' exploration of the methods being used to catch the next wave of innovation."
The Sunday Times, Book of the Week
"Read this book to learn how to jump curves because it�??s either jump or die."
Guy Kawasaki, CEO, Garage.com
"Loudon has permanently destroyed the readily accepted conventional wisdom that 'Corporate Entrepreneurship' is an oxymoron! Webs of Innovation will definitely encourage and enable all types of complex organizations to reclaim their entrepreneurial DNA!"
John W. Altman, Robert E. Weissman Professor, Babson College, MA.
"...Webs of Innovation offers useful perspective on a good topic."
Ives Brant, Editor-in-Chief Tornado-Insider
"There are dozens of excellent books on this subject and Loudon has written one of the best. At a time when global initiatives continue to increase and expand as well as accelerate, it is especially significant that Loudon does not limit himself to national perspectives ... he carefully organizes his material within seven chapters."
Robert Morris, Amazon.com top ten reviewer
Présentation de l'éditeur
"Dinosaurs learn how to innovate. The real meat is in Loudons' exploration of the methods being used to catch the next wave of innovation."
Sunday Times, Book of the Week
As companies co-operate, partner and acquire their way into new markets, networked innovation is set to transform traditional research and development. Find out the best way to take your business into the new creative game through Webs of Innovation.
Webs of Innovation begins with a simple question. Why is it that so many well known, well resourced businesses are having problems with innovation? The answer lies in the limitations of linear innovation. In mature markets linear innovation may be the right model, but for the new opportunities in immature markets you have to stay ahead of fast customers. This is a world that demands fast and flexible innovation through networked innovation.
The challenge for companies today is getting a structured and formalized innovation system that works, that people in the organization know of and that creates value for the company. Webs of Innovation will help your organization set up structures, investments and incentives for innovation to take your business beyond its previous capabilities.
