Weird Ideas That Work: How to Build a Creative Company: Amazon.fr: Robert I. Sutton: Livres anglais et �trangers

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Cet article�: Weird Ideas That Work: How to Build a Creative Company de Robert I. Sutton Broch�
En stock.
Exp�di� et vendu par Amazon.fr.
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The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't de Robert I. Sutton Broch�
En stock.
Exp�di� et vendu par Amazon.fr.
Livraison gratuite � partir de 15 euros d'achats. D�tails

From Publishers Weekly

Who'd have thought fighting with each other would be good for employees? Or that ignoring superiors would be a wise business practice? Sutton, consultant and professor at the Stanford Engineering School, advocates taking a nontraditional approach to innovation and management in this quirky business manual. He advises taking unorthodox actions, suggesting managers should forget the past, especially successes; hire people who make them uncomfortable and hire slow learners. According to Sutton, these unconventional steps are particularly important when companies are dealing with unusual problems or stuck in a rut. Standard management policy may work for routine work matters, but weird ideas are far more effective when employees are trying to use innovative techniques. Sutton uses many real-life examples, like Tetley's pioneering round teabags, to show readers how his suggestions can work. But he observes that even companies such as IBM, Lucent and GE, which have been praised for their innovation, devote only a small percentage of their annual budgets to testing new products and services. Sutton's writing is clear and persuasive, and his book takes an insightful look at innovation. (Nov. 13)

--Ce texte fait r�f�rence � l'�dition Reli� .

From Library Journal

A professor at the Stanford Engineering School and a consultant who has worked with innovative firms, Sutton shows how "weird" ideas, many of which go against accepted management practices, can promote innovation and success in companies. Here he describes 11Ù weird ideas that work. Among these ideas are hiring "slow learners" of the organizational code; using job interviews to get new ideas and not just to screen candidates; rewarding both success and failure and punishing inaction; forgetting the past, especially a company's past successes; and encouraging people to ignore and/or defy their superiors and peers. Each idea is described thoroughly, and specific guidelines for putting them to use are included. These ideas are based not only on research but on interviews with employees representing all levels in various companies and are illustrated by specific case studies. This thought-provoking book is recommended to both practitioners and business students and should be purchased for academic management collections. Lucy Heckman, St. John's Univ. Lib., Jamaica, NY

--Ce texte fait r�f�rence � l'�dition Reli� .

Voir l'ensemble des Descriptions du produit

Broch�: 232 pages
Editeur�: Free Press (1 mai 2007)
Langue : Anglais
ISBN-10: 0743227883
ISBN-13: 978-0743227889

Moyenne des commentaires client�: 3.0 �toiles sur 5 Voir tous les commentaires (2 commentaires client)

Classement des meilleures ventes d'Amazon: 63.236 en Livres anglais et �trangers (Voir les 100 premiers en Livres anglais et �trangers)
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Interesting book, but it could be shorter 15 mai 2012

Par Giovani Garcia

Format:Reli�|Achat authentifi� par Amazon

A good thing about this book is you can read it as you wish.
Start reading, stop, restart, stop again...

The ideas are presented in a clear and independent way, which makes it easy to think about them. The author is sometimes too repetitive in its writing though.
Thumbs up for the real life examples presented.

A few ideas sound like common sense to me (and to a lot of other people, I bet!), and a few others sound a bit too much unorthodox, but I do believe those in charge of innovation could benefit from this book.

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the kindle version is a formatting disaster 5 f�vrier 2012

Par juliefaraway

Format:Format Kindle

I love this book, but I am thinking about returning the kindle version : note numberings appear as huge numbers stuck to the next printed word, some words are missing and the text is not justified on all pages, it makes reading very annoying. There are no previews for kindle ebooks on Amazon.fr, it would be helpful if there was.
Otherwise, it is a very good, interesting, well written book. I recommend purchasing the paperback or hardcover versions.

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