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A Whack on the Side of the Head: How You Can Be More Creative (English Edition) [Format Kindle]

Roger von Oech , George Willett
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

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Descriptions du produit

Revue de presse

'Business brilliance!' (USA Today)

'This new WHACK is even more potent.' (Betty Edwards, author of Drawing on the Right Side of the Brain)

'What a technique!' (ABC's 20/20)

'Using this product may beat consulting the I Ching.' (Fortune)

'Roger von Oech has won a loyal following around the country.' (BusinessWeek)

'Very refreshing...a book about how to get through life!' (Richard Bolles, Author of What Color Is Your Parachute)

'Roger von Oech runs alps around everyone else in the creativity consulting business.' (San Francisco Examiner)

'A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!' (James Adams, author of Conceptual Blockbusting)

Présentation de l'éditeur

"Business Brilliance." — USA Today

"Roger von Oech has won a loyal following around the country."

"This may beat consulting the I Ching."

For more than a quarter of a century, one book has been a consistent leader in stimulating creativity and innovation: A WHACK ON THE SIDE OF THE HEAD.

Now Roger von Oech's classic work is back — and better than ever — in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definitive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to:
• Overcome the ten biggest mental locks and unleash the full potential of your mind.
• Use the four roles of the creative process — Explorer, Artist, Judge, and Warrior — to generate and apply new ideas.
• Exploit the power of discontinuity, constraints, and "playing the fool" to find the "second right answer" and much, much more!

Roger von Oech's seminars and products have enhanced the creativity of many millions around the world. His clients have ranged from IBM, Apple, and Disney to Coca-Cola, NASA, and Sony. He's the author of four books on creativity, and the popular Creative Whack Pack (both card deck and iPhone/iPad App). He's also the inventor of the amazing "Ball of Whacks," and the "X-Ball" and "Star-Ball." He earned his Ph.D. from Stanford in the "History of Ideas." He lives with his wife, Wendy, near Palo Alto, California.

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Commentaires client les plus utiles
5.0 étoiles sur 5 Woaw quel livre 11 mai 2010
Par Romaric
Roger von Oech, animateur international sur la créativité, décrit avec charme 10 verrous de schéma de pensée dont nous devons nous défaire pour libérer la pensée créative et ses moyens pour les surmonter. A lire pour tous ceux et celles qui font de leur créativité leur force.
Creative Whack Pack est un excellent outil pour continuer plus loin dans sa réflexion, s'amuser avec ses idées seules ou en groupe, une version ipod, plus abordable est disponible.
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Commentaires client les plus utiles sur (beta) 4.3 étoiles sur 5  113 commentaires
86 internautes sur 92 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Yes, It's True...You Really Can be More Creative 6 mai 2000
Par Robert Morris - Publié sur
This book should be read in combination with A Kick in the Seat of the Pants...and preferably read first. Just a suggestion. Von Oech demonstrates in his thinking and in his writing the same principles he advocates so eloquently. In Whack, first published in 1983, he identifies ten "locks" which limit (if not preclude) creative thinking:

The Right Answer

That's Not Logical

Follow the Rules

Be Practical

Play Is Frivolous

That's Not My Area

Avoid Ambiguity

Don't Be Foolish

To Err Is Wrong

I'm Not Creative

How does each limit (if not preclude) creative thinking? How can each be "unlocked"? To what extent are these barriers interdependent? Von Oech devotes a separate chapter to each of the ten, answering these and other questions while providing various exercises in support of his explanations.

Whack will be immensely valuable to executives in any organization which needs a culture within which to generate and then nourish fresh ideas and new perspectives. The same is true of all self-employed people (especially independent consultants) whose customers or clients expect them to address the same need. Finally, I think that school, college, and university classroom teachers can devise all manner of appropriate applications of von Oech's ideas. When you listen to Richard Feyman's lectures on physics (now available on audio cassettes), you suspect that he has read all of von Oech's books. He probably didn't. Nonetheless, he and von Oech are kindred spirits.

In addition to von Oech's A Kick in the Seat of the Pants, there are other excellent books also worthy of your consideration. They include those written by Edward de Bono, Guy Claxton, Michael Michalko, and Joey Reiman.
47 internautes sur 49 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 This book changed my life!!! 16 mai 1999
Par Un client - Publié sur
This book deserves 8 stars out of 5! My first encounter with this book came when my roommate gave it to me as a Christmas present. She had read it in a creativity course and said this book changed her perception of the world and helped her be more creative.It is clearly organized and very easy to understand. Plus, it gives you the tools to apply its ideas to your problems in order to find creative solutions. Now a year later I give A Whack on the Side of the Head to my friends for Christmas! I also loved his new product on Heraclitus, the ancient Greek philosopher. The cards feature thirty sayings that will make you think about the world and your problems in a whole new way. Kudos Roger von Oech on all your creative thinking tools.
25 internautes sur 25 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A must-have book in your Creativity & Innovation Library & must-have card deck on your desktop! 30 mai 2006
Par Lee Say Keng - Publié sur
I am a raving fan of Roger von Oech's creative work as embodied in his books & card decks, namely:


- A Whack on the Side of the Head;
- A Kick in the Seat of the Pants;
- Expect the Unexpected;

Card Decks:

- Creative Whack Pack;
- Innovative Whack Pack;
- Ancient Whacks of Heraclitus;

I have used all his creativity stuff ever since I started my own strategy consulting (& book store) business in late 1991.

From my personal & professional experience, I would like to say that the entire collection of Roger von Oech's creative work has been designed to serve three strategic purposes:

- understanding - & removing - your mental blocks;
- breaking your habitual patterns;
- shifting your focus & changing your paradigms;

As a matter of fact, once you appreciate & commit to these three strategic purposes in your life, you will soon realise that there is nothing in this world to stop you from getting rid of old ideas & getting new & fresh ideas.

Allow me to quote Edward de Bono: "...the mind is habitually uncreative - it is usually preoccupied with organising masses of incoming data into convenient patterns. Once this pattern is established, then the mind tends to rely upon that pattern in future situations, in order to facilitate decision making & action in an otherwise complex world..." (The Use of Lateral Thinking).

Breaking old habitual patterns is definitely the first & foremost priority in your journey to creativity!

Once your shift your focus, you begin to change your paradigms or the way you look at the world around you. Always remember this: Your brain follows the direction of your dominant thought. Once you focus on something, that thing becomes the foreground. Everything else around it will fall into the background. Most opportunties are unfortunately hidden in the background. The moment you begin to shift your focus, you are pushing the 'foreground' into the 'background', & pulls the 'background' into the 'foreground'. Get it?

'A Whack on the Side of the Head' will help you to break through your mental blocks. They will open up your mind for innovation. This book is filled with provocative puzzles, exercises, stories & helpful tips.

'A Kick in the Seat of the Pants' takes you on a guided tour through the four stereotype roles of the creative process - Explorer, Artist, Judge & Warrior. Understanding - & applying - these roles will fire up your personal & professional creativity. Tactically, they will change your mental focus as you change to play each of the four roles. I would like to add one more role from what I have learned from the Japanese creativity experts: Antique Dealer. This singular role will allow you to combine all the four roles into one.

'Expect the Unexpected' uses thirty of Heraclitus' (the world's first creativity master) epigrams as creative springboards. It has intriguing questions designed to topple old habits of thought & fire up your imagination.

All the three card decks are basically extensions of the three books, to allow convenient usage during brainstorming sessions.

From my strategy consulting experience, these three card decks have proven to be inexhaustible sources of inspirations.

In fact, the 'Innovative Whack Pack' combines the creative power of both the 'Creative Whacks' & 'Ancient Whacks of Heraclitus'.

I strongly urge readers to seriously consider having the entire collection of Roger von Oech's creative work added to your Creativity & Innovation Library, & all the three card decks placed permanently on your desk top at all times.

[Readers who are keen to explore further ramifications about mental blocks, should read James Adams' 'Conceptual Blockbusting'. This book, written in th mid-70's, gives a detailed treatment by classifying them into Perceptual, Emotional, Cultural & Environmental, Intellectual & Expressive Blocks. A marvellous piece of work, I must say. Charles 'Chic' Thompson's 'Yes...But: The Top 40 Killer Phrases & How to Fight Them' is also worth reading.]
48 internautes sur 53 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 THE BEST of all time CREATIVITY BOOKs. 7 mai 2002
Par T SANTOSO - Publié sur
Format:Broché|Achat vérifié
I did seminar and workshop on entrepreneruship and creativity and have read probably about 20 books on creativity. And i have to admit this is the BEST BOOK on creativity. this is THE CLASSIC book on the subject. The author hs just written a new book (EXPECT THE UNEXPECTED) but this onw is WAY SUPERIOR and BETTER.
This is an old book but still freash to read and delighting to enjoy. The samples and the materials are easy to read yet very2 strong and useful.
I gave away this books to friends who want to learn more about creativity and want to change his/her attitude toward life.
Most people know that creativity is one of the key element of success yet so few take action of any sort to do something about it. So do yourself a favor, go and buy this book, read, and start think about it in your daily life. it will be beneficial for your future success and happiness.
9 internautes sur 9 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Insightful! 20 mars 2002
Par Rolf Dobelli - Publié sur
A Whack on the Side of the Head is a book that deserves some time. If you rush this book, you will miss much of its value. Roger von Oech uses a combination of explanation, puzzles, and irreverent artwork in his treatise on creative thinking. People who consider themselves creative will instantly take to this book. People who don't feel they are creative may be a little intimidated by the format of the book, but if they can buckle down and force themselves to give it a chance, they stand to gain the most from the book. Reading this book can help you reawaken the imaginative thinking process most people abandoned in their childhood. We from getAbstract recommend this book to anyone who wants to be more creative; it will be as useful for a high school student as it is for an advertising executive or a software programmer.
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