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What They Don't Teach You at Harvard Business School (Anglais) Broché – 13 juin 1994

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Descriptions du produit

Revue de presse

Mark McCormack's Book Is A Revelation."-- Robert A. Anderson, Chairman Rockwell International --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Présentation de l'éditeur

"Business demands innovation. There is a constant need to feel around the fringes, to test the edges, but business schools, out of necessity, are condemned to teach the past.'

-- Mark H. McCormack, from "What They Don't Teach You at Harvard Business School" published by Bantam Books.

Mark McCormack is the founder of International Management Group, a multimillion-dollar, worldwide corporation that is a consultant to fifty Fortune 500 companies, a major producer of television programming and credited as the single most important influence in turning sports into big business.

Listen to McCormack as he tells you how to -- read people -- create the right first impression -- take the leading edge -run and attend meetings -- the secrets of successful selling and moving up within the organization.

McCormack shares his experience, technique and wisdom, his street smart insights and skills, in a practical, how-to manner. Business will never be the same! --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Détails sur le produit

  • Broché: 256 pages
  • Editeur : Profile Business; Édition : New Ed (13 juin 1994)
  • Langue : Anglais
  • ISBN-10: 1861975643
  • ISBN-13: 978-1861975645
  • Dimensions du produit: 12,9 x 1,7 x 19,8 cm
  • Moyenne des commentaires client : 4.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 97.173 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Par Sika Angbonou le 8 septembre 2013
Format: Broché Achat vérifié
A lire pour améliorer ses aptitudes de communications et developper de bons reflexes.
Je le conseille à tous ceux qui veulent s'améliorer en management.
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Commentaires client les plus utiles sur (beta) 48 commentaires
19 internautes sur 21 ont trouvé ce commentaire utile 
A Must For All Levels of Managemet 13 décembre 2000
Par William B Hughes - Publié sur
Format: Broché
This was one of the first business/management books I purchasd upon my graduation from college in 1988. Since that time, I find myself reading the book atleast once every 12 to 18 months to refreash my memory as well as my attitude. Mark's common sense straight forward approach is second to none! This book made such an impression on me that it is now required reading for all of my managemnet personnel and all new hires are given a copy on their start date of employment with my company.
37 internautes sur 44 ont trouvé ce commentaire utile 
Clever Title, Disappointing Content 29 février 2000
Par Dagbone - Publié sur
Format: Broché
I eagerly made my way through this book, in search of insights that might live up to the intriguing title of this book. What I found disappointed me: rather blasé anecdotes that seemed to be saying, "Look at me... see what I've done? Aren't I something?" Mark McCormack has obviously achieved great success, but his musings left me unfulfilled just the same. The basic premise of this book (listen to and take care of people, and beware arrogance) is sound, but for hard-hitting, meaty commentary, I'd look elsewhere.
24 internautes sur 28 ont trouvé ce commentaire utile 
The things they CAN'T teach you at Harvard Business School 27 mars 2002
Par Gerard Kroese - Publié sur
Format: Broché
Mark McCormack is Founder, Chairman and CEO of sports marketing company International Management Group (IMG). He was named 'the most powerful man in sports' by Sports Illustrated.
In this book McCormack does not so much criticize Harvard Business School as the title suggests, but complements the traditional business school-education with 'street smarts' - "the ability to make active, positive use of your instincts, insights, and perceptions." (Funnily enough, McCormack did not even attend the HBS, he has a law degree from Yale.) "My main purpose in writing this book is to fill in many of the gaps - the gaps between a business school education and the street knowledge that comes from day-to-day experience of running a business and managing people." He splits the 'street smarts' and this book up into three parts: People, sales and negotiation, and running a business. With each part consisting of 4-to-6 chapters.
In the first part McCormack discusses matters related to people, such as reading people, creating impressions, preparation for business situations, and improving your career. "Business situations always come down to people situations. And the more - and the sooner - I know about the person I am dealing with, the more effective I'm going to be." In the second part of the book - Sales and Negotiation - the author dicusses sales, negotiations and marketing. Sales and negotiations are probably the strongest point of both the book and McCormack, he really excels here. ...The third part of the book - Running a Business - is probably the weakest part of the book. Although there are some great one-liners, it is clear that the author is not that much at ease with writing about organization structures, policies and procedures. In fact, it looks like he despises most of these subjects. However, in the final chapter he provides some good advice for entrepreneurs and people thinking about starting their own business.
Yes, I do like this book. It is somewhat unconventional and is not really a business/management book. The examples from his experiences in sports marketing are exceptional and extremely useful. And yes, it is a great complement to the traditional business school-education (although they are now covering some of the subjects McCormack discusses, under the term 'emotional intelligence'). It is very simple to read and relatively short (250 pages). Recommended to managers and, yes also, MBA-students.
6 internautes sur 6 ont trouvé ce commentaire utile 
Some nice tricks 23 avril 2004
Par P. Gungor - Publié sur
Format: Broché
This book is somewhat over-rated. Some of the chapters are just common sense. But there are also some tricks in 'sales'. The book emphasizes on silence and importance of the silence in negotiation.
9 internautes sur 11 ont trouvé ce commentaire utile 
Read this book with a highlighter 30 mai 2005
Par Nannette Moran - Publié sur
Format: Broché
It's an easy reader. It offers some valuable tips from this guy who has more money than me, right? He says things like "middle managers make the HUGE mistake of knowing what they shouldn't say and saying it anyway"; I used to do that. "Laughter in intense situations is key"; I made the whole group crack up at a corporate training. "Timing is everything so be aware of the benefit to you in timing". I'm paraphrasing of course but I love this book. I took notes, I highlighted, I memorized. I read it often and if I lost it I'd buy another. It's fun. Worth the money and the time.
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