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Description
Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is. --Chris Anderson, Author of The Long Tail
[Jarvis's] observations are worth reading....We're never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis's rules don't all apply to you, but they're all true enough for someone. --Wall Street Journal
What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising. --Craig Newmark, Founder of craigslist
[Jarvis's] observations are worth reading....We're never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis's rules don't all apply to you, but they're all true enough for someone. --Wall Street Journal
What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising. --Craig Newmark, Founder of craigslist
Présentation de l'éditeur
An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do?
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› Consultez la page Jeff Jarvis d'Amazon
› Consultez la page Jeff Jarvis d'Amazon
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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WWGD - What would Google Do - is a book about the new ways that internet is changing our lives, and how the best to benefit from it. Despite its title, this is not a book about Google, at least not in a sense that it makes any effort to deeply analyze and try to explain in nonobvious terms the source of Google's success. Recently I came across a picture online which depicts a small store somewhere in India that without any shame or sense of propriety named itslef "Google." Google has indeed become a global fenomenon and one of the strongest brands in the world, and it is not surprising to find people trying to profit from being associated with it in any way imaginable. After reading this book, one can't help feel that the use of Google was a similar ploy on the part of the author. The book is filled with case studies and examples of where an online company supposedly benefited from emulating a "Google" model of doing things, even when that connection is tenuous at best. Oftentiumes, as in the case of Facebook for instance, this is downright ridiculous: Facebook is louded for opening up its application development system, while in fact Facebook is a paragon of the "old" way of approaching content on the internet - a closed garden, not an open platform. Although there are indeed many problems with the way that many old online companies were doing business, it is far from clear that the Google model is a panacea that fits every company and internet technology business model equally well. In fact, to this day Google has been unequivocally successful at doing exactly one thing - search.
The book also suffers from not having a clear focus. There are many interesting and novel ides thrown around, but it is unclear what ties them all together. The writing style is fairly accessible and if you want to read something from one of the insides of the new online media world, this would be as good a read as they come. But don't expect to get any concrete ideas about either the inside scoop on how Google works or for your next business venture. One gets a sense that the author has absorbed way too much jargon and hype in order for this to happen.
The book also suffers from not having a clear focus. There are many interesting and novel ides thrown around, but it is unclear what ties them all together. The writing style is fairly accessible and if you want to read something from one of the insides of the new online media world, this would be as good a read as they come. But don't expect to get any concrete ideas about either the inside scoop on how Google works or for your next business venture. One gets a sense that the author has absorbed way too much jargon and hype in order for this to happen.
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