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Whatever You Think, Think the Opposite [Anglais] [Broché]

Paul Arden
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
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Description de l'ouvrage

2 mars 2006
The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'.Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine.'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

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Whatever You Think, Think the Opposite + It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book + God Explained in a Taxi Ride
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Descriptions du produit

Biographie de l'auteur

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

Détails sur le produit

  • Broché: 144 pages
  • Editeur : Penguin (2 mars 2006)
  • Langue : Anglais
  • ISBN-10: 0141025719
  • ISBN-13: 978-0141025711
  • Dimensions du produit: 1,5 x 12,1 x 18 cm
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 11.238 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Instructif 5 juin 2013
Par Philippe Poux TOP 1000 COMMENTATEURS
Format:Broché
Un court ivre avec des idées fortes qui aident à comprendre qu'il faut souvent regarder les choses différemment pour réussir. Mais il ne suffit pas de le lire, mais de le relire et de pratiquer chaque jour les leçons pour s'habituer à les appliquer.
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Amazon.com: 4.0 étoiles sur 5  50 commentaires
31 internautes sur 32 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 It is never too late to be creative and live your dreams 4 mai 2011
Par Kindle Customer - Publié sur Amazon.com
Format:Broché|Achat vérifié
Pushing sixty and laid off from my last job of a decade made me put things into perspective. I started out at my last company (over a decade ago) able to be creative and resolve tense situations and technical snafus with total carte blanche. But due to several company merges, the last five years found my creativity shut down in lieu of taking direction (with no input allowed) for day to day operations. I turned my brain off and just waited as the layoffs got closer and closer to me. Now that I am free again, I found this book a great help in kick starting my brain. After reading it I decided I would take a "Roman Holiday" - just spend the summer doing what I want to do before I choose a "job" or "career" to go back to.

I am taking all sorts of classes - music, writing, painting, investing (so I do not waste any money and do not stress out about having the summer off), meditation, tai chi.

I read through this book once. Now I am taking a page a day, and journaling my own thoughts to what I have read. What I am finding out is that I am birthing a different person from a month ago, a year ago, a decade ago. And that new person will have something fun and wonderful to offer in the new work I choose that brings me joy.

I highly recommend this book if you feel your creativity has abandoned you. Your mojo has not left you - it is just waiting for you to awaken it from a long nap and for you to start playing together again.
29 internautes sur 32 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 The Zen take 30 juillet 2006
Par Michael P. Maslanka - Publié sur Amazon.com
Format:Broché|Achat vérifié
Arden's second book, like his first, is a zen take on your life in business. He does not tell you what to think as much as he tells you want he thinks and then challenges you to react, to think, to imagine. Great story on steady eddie v. reckless erica and how playing it safe is the least safe thing to do. Forces you to wonder which you are. His advice is anything but typical. To creative types he says don't worry about the medium you want , focus on the money you'll make---"it's honest." The juxtaposing of ideas with art and photos is well done---I liked the ask for a slap in the face advice(ask others to tell you what you did wrong, not what you did right) with the photo of a woman wincing at the slap to come. Why not 5 stars? If I read him right, it'd be an insult.
9 internautes sur 10 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 One star or five stars, depends 2 avril 2008
Par ServantofGod - Publié sur Amazon.com
As a pro trader who read a lot of books on creativity, self improvement and contrarian thinking/trading, I found the author's ideas familiar, but not his interesting presentation through extensive and interesting use of graphs, pictures and page designs. I dare not recommend it to any serious self help book reader or creative professional. Nevertheless, it's a good choice for a 30 minute leisure reading. On the other hand, I read this right after the author's another book "It's not how good you are. It's...". The two books are very similar and so I had written two nearly identical reviews for each. Pardon me!

p.s. Below please find some of my favorite passages for your reference.

Salomon Brothers met with prospective clients not once a month or once a day, but three times a day. That is unreasonable. But it works. Most people are reasonable, that's why they only do reasonably well.pg 42

A young man worked as a runner in an advertising firm. One day he said to his manager, "I'm leaving. I'm going to be a drummer." The manager said, "I didnt know you played the drums." He replied, "I dont, but I'm going to." A few years later that young man played in a band with Eric Clapton and Jack Bruce...He became what he wanted to become before he knew he could do it. He had a goal. pg 62

Rememberwhat Jean Luc Godard said: It's not where you take things from - it's where you take them to. pg 92

An interviewer with a wooden leg said to Frank Zappa, "With your long hair, from where I am sitting you could be a woman." He replied, "From where I am sitting you could be a table." pg 126
5 internautes sur 5 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 ahhh, ok. 24 septembre 2008
Par mvo - Publié sur Amazon.com
Format:Broché
I bought this book because it was required reading for a class. It's pretty common sense stuff. It's alright, but if you can borrow it from a friend, go that route.
17 internautes sur 22 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great coffee table book! 9 janvier 2007
Par Kashyap Deorah - Publié sur Amazon.com
This book caught my attention at SF-MOMA. Ever since I bought it, it has grabbed the attention of all friends who visit me. It's a quick read where each page you flip has a certain controversial wisdom. I guess everything about the book screams that Paul Arden is practicing what he is preaching. It is easy to disagree with every conclusion he draws, but that's the very point of the book that conventional wisdom must be questioned.

Paul Arden also fits the profile of successful ad gurus. These personalities would trade off controversy over correctness any day. Just by engaging you in an argument about a certain topic, they have achieved their purpose. That of making you have an opinion about that topic and not be indifferent.

I wouldn't live my life by this book. But certainly flip a page every once in a while to review my life.

Makes it a good coffee table book too. A person who spends 60 seconds would stand to gain something, as would a person who spends 60 minutes.
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